Tapad Bolsters Senior Product & Technology Teams With Ex- Adobe/Demdex and Clear Channel Execs

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Nick Jordan, Formerly of Adobe and Yahoo!, Joins Tapad as SVP of Product & Strategy; and Michael Moss – Previously with Clear Channel – Tapped as SVP, Engineering

“Having cracked the code on unified, cross-device advertising, Tapad has swiftly become the technology of choice for the vast majority of the top advertisers and publishers in the U.S.,”- Are Traasdahl, Founder and CEO of Tapad

New York – February 5, 2013 — Tapad (http://www.tapad.com), the leader in cross-platform ad technology, today announced the appointment of two key hires, Nick Jordan as Senior Vice President of Product and Strategy and Michael Moss as Senior Vice President of Engineering. Both begin immediately and are based in Tapad’s headquarters in New York City.

Jordan joins Tapad as a digital media veteran with more than 10 years of experience. Previously, he was Director of Product Management at Adobe where he ran product and strategy for Adobe’s data management platform AudienceManager – formerly of Demdex. Jordan has also held several senior positions at Yahoo!, overseeing marketplace operations among other things, and he has deep experience with various digital marketing and web analytic firms. At Tapad, Jordan will oversee the product management, product marketing and client services functions as well as leading strategic initiatives with some of the Internet’s largest publishers and advertisers. He reports directly to Are Traasdahl, Tapad’s Founder and CEO.

Moss has more than 10 years of experience in software development and engineering. Prior to Tapad, he was Director of Software Engineering at Clear Channel Radio where he served as principal architect for the iHeartRadio platform, including the backend infrastructure for its website and mobile apps. He previously held senior engineering positions at adMarketplace and Goldman Sachs. In addition to Tapad, Michael serves as an Advisor to MaterialWrld, a fashion startup, and is heavily involved as a mentor at iMentor, a program that helps youth in low-income communities graduate high school, succeed in college and achieve their ambitions. Michael reports to Dag Liodden, Co-Founder and CTO.

“Having cracked the code on unified, cross-device advertising, Tapad has swiftly become the technology of choice for the vast majority of the top advertisers and publishers in the U.S.,” said Traasdahl. “It’s an honor this team fights for – and earns -- every day, and I have every confidence that Nick and Michael will play integral roles in expanding that market lead even further. Both have the experience, technical expertise and vision to ensure we do just that.”

For more information about Tapad, please visit http://www.tapad.com.

About Tapad
Tapad Inc. is the undisputed leader in cross-device ad technology. The company’s groundbreaking technologies address the new and ever-evolving reality of media consumption on smart-phones, tablets and home computers. Through Tapad, advertisers are now able to get a unified view of consumers across all screens. Tapad has built the most robust, real-time cross-platform audience buying technology available. Tapad is backed by major venture firms and “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade” (TechCrunch). Tapad is based in New York and has offices in Chicago, Detroit, Los Angeles, Miami and San Francisco.


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Kayla Zerby
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