Online Sporting and Physical Recreation Goods Sales in Australia Industry Market Research Report Now Available from IBISWorld

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The growing acceptance of online shopping has boosted sales of online sporting and physical recreational goods. For this reason, industry research firm IBISWorld has added a report on the Online Sporting and Physical Recreation Goods Sales industry in Australia to its growing industry report collection.

IBISWorld Market Research

IBISWorld Market Research

The growth of online retailing on smartphones and tablets will further provide opportunities for operators

The Online Sporting and Physical Recreation Goods Sales industry has benefited from the changing landscape of retail shopping. Online shopping has become entrenched in the mainstream psyche of consumers across the country. According to IBISWorld Industry analyst Naren Sivasailam, ‘this has primarily been driven by the rapid growth in internet and broadband penetration, combined with an acceptance of e-commerce as a safe and viable alternative to traditional bricks-and-mortar retailing’. Also, the industry has benefitted from increased awareness of the link between obesity and lack of physical activity, which has made sports participation and exercise a priority for households and government alike. Changing demographics and increased leisure time availability have also boded well for sales of camping and outdoor equipment. In the five years leading up to 2012-13, industry revenue is estimated to increase by an annualised 10% to total $765 million. This includes a forecast 9.3% growth in revenue over 2012-13.

The future prospects of the industry are expected to remain bright, as online shopping becomes commonplace across the country. The intended completion of the National Broadband Network will see more regional areas connect to the internet at faster and more secure speeds than ever before, thereby increasing the industry's potential consumer base substantially. ‘The growth of online retailing onto smartphones and tablets will further provide opportunities for operators to enhance their products and services and reach a wider, technologically savvy audience,’ says Sivasailam. The ageing of the Australian population will also bode well for the industry; increasing average leisure time and computer literacy will see older Australians shopping online more safely and comfortably than before. While consumer spending and confidence has been falling over the past two years, this trend should reverse as global economic conditions stabilise and unemployment fears are alleviated. This will further bode well for industry players as demand for big-ticket items such as premium exercise, sporting and camping equipment is also expected to bounce back. In the five years leading up to 2017-18, industry revenue is forecast to increase.

The Online Sporting and Physical Recreation Goods Sales industry is characterised by a moderate level of market share concentration. There is only one major player in the industry: Super Retail Group. The group has high market share due to its presence in nearly all areas of the industry despite its large range of products. Super Retail Group owns Australia's largest sporting goods retailer, Rebel Sport, as well as Ray's Outdoors, BCF, Amart Allsports and Goldcross Cycles. Ray's Outdoors is one of the largest providers of camping equipment, while BCF is one of Australia's largest boating and fishing stores.

For more information, visit IBISWorld’s Online Sporting and Physical Recreation Goods Sales report in Australia industry page.

Follow IBISWorld on Twitter:!/ibisworldau

IBISWorld industry Report Key Topics

This industry includes online stores that retail new sporting goods such as bicycles, camping equipment, exercise and fitness equipment and other sporting goods and accessories. This industry does not include sporting apparel sales. Products are sourced from sporting goods manufacturers and wholesalers and then sold to the general public via retail channels.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

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Gavin Smith
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