Seattle and EXPO Partner on Medical-Sector Monthly Newsletter and Special Reports

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Visit Seattle and the Washington State Convention Center (WSCC) partner with EXPO on monthly e-newsletter and comprehensive twice-annual report on the state of the medical show sector.

Visit Seattle and the Washington State Convention Center (WSCC) have selected EXPO as their partner for 2013 in the creation and distribution of a monthly e-newsletter and comprehensive twice-annual report on the state of the medical show sector.

The newsletter and supplement had been published in prior years by other media entities, but Jeff Blosser, WSCC President and CEO said, “We are looking forward to expanding our opportunities even further through our partnership with EXPO. Seattle's world-class hospitals, research institutions and academic medical centers—along with the city’s exceptional popularity with attendees—make WSCC the ideal location for medical conventions and tradeshows.” Tom Norwalk, President and CEO of Visit Seattle, added that he was “thrilled to be working with EXPO because of its credibility, the authentic voice it maintains in the marketplace and for the tremendous value the brand provides to its customers.”

The medical sector is a huge part of the overall trade show industry. Michael Hughes, EXPO’s managing director of research and consulting, pegs the sector at about $11 billion, or about 12 percent of the overall industry—and the largest single segment. Government regulation makes the sector turbulent, however, meaning that staying up-to-date is extremely important.

EXPO General Manager Tony Silber said the partnership with Seattle is a major initiative. " EXPO is a brand on the move, and the fact that one of the nation’s most innovative and high-profile convention centers chose to partner with us indicates just how much the industry has come to trust our brand. Seattle is clearly a leader in this sector. We couldn't be more delighted to undertake this initiative with Seattle on behalf of our readers and Seattle's customers."

MedEXPO Insights, the monthly newsletter, will bring readers original reporting and analysis on the medical tradeshow sector that they can’t find anywhere else. It will include news, innovative uses of technology, show startups, best practices in attendee marketing and exhibitor sales, event and economic data and more. The semiannual report, coming in EXPO’s March/April and September/October issues, will be a deep dive into the challenges and opportunities facing the medical sector, including case studies, Q&As and proprietary EXPO research.

Subscribe to MedEXPO Insights at:

EXPO is the leading multichannel brand serving the tradeshow industry, providing insight, information and inspiration for show-organizer executives and their teams. With Its essential mission is to help show producers in all sectors solve business challenges. EXPO serves that mission through its news-and-community-oriented Web site, its newsletters and social-media pages, and its print magazine, as well as Webinars, white papers, content marketing and a major conference, ExpoNext. EXPO is published six times a year, with two special reports.

With 415,000 square feet of space, the award-winning WSCC is the largest full-service meeting and event facility in the state of Washington. WSCC provides outstanding food and beverage services, sustainable meetings, and an exceptionally convenient location in the heart of downtown Seattle.

Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region.

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Danielle Sikes
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