Ergonomic men's underwear is shaping up, say

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Specially designed underpants for men that keep their crown jewels in a more natural position are really catching on this season. Using the ‘lift and separate’ principle, this underwear is cooler, comfier and quite addictive, say experts

Ergowear MAX Trio Boxer Brief £21.00

Ergowear MAX Trio Boxer Brief £21.00

Unless you’ve worn a pair, it’s hard to understand the sensation

Online sales of so-called ergonomic men’s underwear styles are growing significantly. Men appreciate the ‘lift and separate’ shaping that gently guides genitals into a totally natural position that has to be tried to be truly appreciated.

Deadgoodundies says ergonomic styles are proving popular with men for several reasons - mostly the natural positioning, the ability to avoid crushing, improved temperature control and a gentle lift for their bits and pieces.

Adam Davies is founder of the website which sells nearly 30 international brands of men’s underwear alongside swimwear, T-shirts, nightwear, loungewear and socks from selected collections. He’s always been a fan of ergonomic designs since they were first launched a few years ago.

“Unless you’ve worn a pair, it’s hard to understand the sensation. For a man who spends a lot of time sitting or exercising, or has other reasons for keeping their genitals cool, ergonomic undies are the answer.”

One of DGU’s leading brands is Ergowear, who are masters of ergonomic shaping, offering both support and enhancement with a range of underwear and swimwear styles.

Adam has recommended Ergowear pants to customers with a special reason for needing support after an operation. “I’ve had several enquiries in the last few months from men who have had a hernia. They are always advised to wear more supportive underwear but can’t find anything that fits the bill in the shops. Judging by the re-orders, they like the feel of Ergowear so much they keep wearing the brand long after they’re better!”

The Ergowear range, designed and made in Chile, offers a mixture of materials including cotton mixes and manmade yarns in their ergonomic underwear and swimwear.

Other undies collections dedicated to ergonomic shaping are Obviously for Men from Australia and British brand Big Boys. Both provide colourful boxers, briefs, hipsters and thong options in modal fabric using a natural yarn created from beech trees.

Company Information
Deadgoodundies is an online only retailer stocking the best in designer men's underwear and swimwear from all over the world including: (in alphabetical order) Big Boys, Body Art, Bruno Banani, Bum-Chums, Clever Moda, Doreanse, Ergowear, Gigo, Gregg Homme, HOM, James Tudor, Jockey, Joe Snyder, MaleBasics, MANstore, Mey Bodywear, Mundo Unico, Nils Bohner, Obviously For Men, Olaf Benz, Pikante, PUMA, Skiny, Sloggi, Solar TanThru and Zoggs. DGU also stock selected loungewear, socks, T-shirts and more from their best selling brands.

DGU are incredibly media friendly and always have high res images on hand for fashion pages and samples for photo shoots as well as expert comment and market insight from partners Adam and Jane.

For more information contact DGU PR Jane on 01743 271615 (international +44 1743 271615) or email pr(at)deadgoodundies(dot)com

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Jane Garner

Charlotte Cupples
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