Lifetime Brands, Inc. Announces New Corporate Logo

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Kitchenware Leader to Present New Corporate Logo At International Home + Housewares Show in Chicago.

New Lifetime Brands Logo

"Our new logo offers a more modern visual identity that better reflects our global presence, forward thinking, and fresh approach to our business."

Lifetime Brands, Inc. is pleased to announce the launch of a new company logo that reflects the global transformation of the Lifetime Brands business.

The new corporate visual identity features a redesigned Lifetime Brands name, appearing in a combination of capital and lowercase letters, with a bold emphasis on the word “Brands.” The company name is complemented by a circular graphic with the outline of a house in the center. The circular shape represents the company’s global presence while the house reinforces the idea that the home is the center of Lifetime Brands’ focus.

“Lifetime Brands is the leading designer, developer, and marketer of innovative products, services, and solutions for the home. Lifetime has evolved into a global company and our old logo no longer represents who we are. Our new logo offers a more modern visual identity that better reflects our global presence, forward thinking, and fresh approach to our business,” said Dan Siegel, Executive Vice President, Lifetime Brands, Inc.

The new corporate logo will appear on the company website, social sites, and printed materials, and will debut at the Lifetime Brands booth at the International Home + Housewares Show in Chicago.

Lifetime Brands is not only starting the new year with a fresh look for its corporate identity, but also with a creative approach to design and innovation in the hundreds of new products the company is showcasing at the Housewares Show.

Lifetime Brands will unveil a vast assortment of new products for preparing, cooking, and serving food under all of its brands, including Fred & Friends®, SavoraTM, Guy Fieri®, Kizmos®, Misto®, Farberware®, KitchenAid®, Design for LivingTM, and Kamenstein® to name a few.

Innovative designs featuring new technologies, combined with a sharp focus on delivering a five-star experience to consumers, keeps Lifetime Brands ahead of the curve in the ever-evolving kitchenware industry.

About Lifetime Brands, Inc.

Lifetime Brands is a leading global provider of kitchenware, tabletop and other products used in the home. The Company markets its products under such well-known kitchenware brands as Farberware®, KitchenAid®, CasaModa®, Cuisinart®, Cuisine de France®, Guy Fieri®, Hoffritz®, Kizmos™, Misto®, Pedrini®, Roshco®, Sabatier®, Savora™, and Vasconia®; respected tabletop brands such as Mikasa®, Pfaltzgraff®, Creative Tops®, Gorham®, International® Silver, Kirk Stieff®, Sasaki®, Towle® Silversmiths, Tuttle®, Wallace®, V&A® and Royal Botanic Gardens Kew®; and home solutions brands, including Fred®, Elements®, Melannco®, Kamenstein® and Design for Living™. The Company also provides exclusive private label products to leading retailers worldwide. The Company website is

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Lisa Lochner
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