Kimberly Clark's use of spatial proximity analysis in its shopper marketing planning is new to this field.
Wakefield, MA (PRWEB) February 28, 2013
Every CVS/pharmacy location in the continental U.S. was analyzed to determine the store's proximity to target customers in Colleges, Universities, Assisted Living Facilities, and Nursing Homes.
In an effort to strategically target higher opportunity stores, Kimberly Clark hired MANSARD Advisory Services to complete the study, using a 1 mile buffer around every CVS location. The result generated a list of the highest opportunity CVS/pharmacy locations for their adult care and feminine care product lines.
"We evaluated over 100,000 locations and were able to provide Kimberly Clark with a filtered list of the stores with target customers within a 1 mile radius," says MANSARD Advisory Services President Jeremy Cyrier, CCIM. Kimberly Clark plans to use this data to more effectively market its products to high opportunity shoppers to grow their market share and adoption rates through these target CVS stores.
An approach that's common to the real estate industry for market analysis and strategic planning, Kimberly Clark has expanded it tools to incorporate spatial analysis in its shopper marketing planning. "For a company this size to see such an opportunity for innovation using spatial proximity analysis, is impressive," added Cyrier.
MANSARD Advisory Services is an independent real estate advisory firm that provides highest and best use, feasibility, market, strategic, and financial analysis to clients including Fortune 500 corporations, hedge funds, developers, financial institutions, public agencies and nonprofit entities across the United States. Founded in 2007, MANSARD Advisory Services is headquartered in Wakefield, Massachusetts. For more information, visit http://www.MansardCre.com.