Magazine publishers have a tremendous advantage over the average website when it comes to content creation.
Calgary, AB (PRWEB) February 28, 2013
Martin Wong, CMO of Smartt, a digital consulting agency, will discuss the latest changes to search engine and social media marketing at the Business of Digital conference in Calgary, Alberta on March 14, 2013.
Social media’s impact on search engine rankings and digital marketing continues to increase, and Google’s recent Panda and Penguin updates have turned traditional SEO on its head. Martin will discuss ways publishers can navigate these changes and increase their digital presence, and will present his “Topic-Content-Promotion” model they can use to reach a wider audience.
“Magazine publishers have a tremendous advantage over the average website when it comes to content creation.” Says Martin, “By streamlining some of their editorial processes and adapting their content to digital mediums, they can reposition themselves as responsive content creation houses and fully leverage the speed and reach that digital offers.”
Designed to meet the magazine media industry's growing need for thought-provoking information and insight on all things digital, the Business of Digital conference is focused on effectively innovating, building, marketing and monetizing web and mobile products and services. The Calgary series will include speakers from across Canada and will focus on topics including social media, search marketing, web design, and mobile technologies.
The event will take place in Calgary at the Carriage House Inn, 9030 Macleod Trail South. It will run from 8:30 AM to 4:00 PM and includes a networking lunch at noon. Interested marketing and sales professionals can visit the Business of Digital website to register.
Smartt is a Consulting Agency with an obsession for measurable results. Their core mission is to improve every business they touch; their strategy is to give their clients measurable results. They do so by combining their creative thinking and technological understanding with business knowledge and an analytical approach.