Attorneys: Memorable or Forgettable? 4 Steps to a High Visibility Practice

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Lawyers Learn from Hollywood & Washington With Fame 101 Book

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A published book is the ultimate professional qualifier and a lawyer with a legitimate book deal is branded as credible, skilled, and offers clients the cachet of being represented by a 'celebrity', said Elite Lawyer Management founder Jay Jessup

America’s most successful lawyers attract high-value clients, get book deals, CNN expert spots, lucrative speaking engagements, and earn twenty times the norm; but how do they win that celebrity status? Publicity and branding experts report high-visibility attorneys are as adept at publicity and personal branding as any Hollywood film idol or rock star politician.

The book Fame 101 (Sutton Hart Press), newly available now in E-format, identifies a mix of powerful personal branding and celebrity-level publicity as the common formula of America’s super-successful class whether Rachel Ray and Suze Orman, or legal icons like Gerry Spence, Alan Dershowitz, or Nancy Grace, Judge Judy, the leading lawyer in every state, and others in the profession’s elite one percent.

The good news for any lawyer seeking to become the most visible voice of their specialty, notes the book, is that any talented lawyer can use the same success recipe for themselves to become the leading player of their field. “Americans want powerful lawyers when their liberty or property is at stake,” said Fame 101 author Maggie Jessup. “Business minded legal practices capitalize on this and brand & publicize their attorneys to the Law Stardom we see on the talk shows or speaking at TED or opining on the evening news.”

Fame 101 profiles 75 of America’s most-notable including Dr. Oz, Paula Deen, Rachel Ray, Steve Jobs, and President Obama to highlight success steps for achieving celebrity status in any field. Among its tips for lawyers are:

1st – Learn to speak like Gerry Spence. Media and speech training can give you a powerful mix of informative storytelling skills and sharp compelling messaging. “It’s what initially differentiated candidate Obama and it is why Gerry Spence is America’s most trusted attorney,” said Maggie Jessup.

2nd – Publicize like Gloria Alred. Fame 101 explains publicity is a necessity to win local news or a Good Morning America connection. The media loves a well-packaged personal professional brand and can make you a national brand if your message is valuable to their audience. “There are 10,000 or more great lawyers in America but the handful who get the best clients and are constantly in the news have the best publicity skills,” noted the author.

3rd – Write a book. Fame 101 notes Americans elevate authors to a higher status. “A book is the ultimate personal qualifier and a lawyer with a legitimate book deal is branded as credible, skilled, and offers clients the cachet of being represented by a ‘celebrity’,” said Elite Lawyer Management founder and Fame 101 co-author Jay Jessup. “Not everyone can have a television show but a Boston litigator, Atlanta family lawyer, or Dallas business attorney can and should publish a book.”

4th – Have a powerful online presence. Fame 101 points out that most attorney websites look like templates which by definition are not differentiated. A dramatic online brochure, emphasizing media appearances and an upcoming book will trump the best standardized lawyer website regardless of the bells and whistles within those templates.

“Want to see who’s next?” asks Maggie Jessup. “Just look at who is commenting on a national case on your local news channel, penned a new book on protecting your rights, or simply speaks with an exceptional sound of intelligence – they are the next big attorney brands. They package their expertise as a powerful brand, train for speaking and messaging, and publicize to create a high-trajectory career.”

Media Contact: maggie(at)platformstrategy(dot)com 360.521.0437

About Fame 101: Fame 101 reveals behind-the-scenes branding, promotion, and publicity strategies of entertainment industry notables, evangelists, celebrity lawyers, winning candidates, best-selling authors, high visibility doctors, and others. From these personal branding and publicity secrets, Fame 101 creates a success blueprint that anyone can use to leap past their competition and join the elite of their profession. Sample chapter, synopsis, media information, and cover art:

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Maggie Jessup
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