Phoenix Finds Active Traders’ Industry Engagement Remains Strong -- Over 20% Plan To Start A New Or Enhance A Brokerage Relationship Within The Next Three Months

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Quarterly research conducted by Phoenix Marketing International among active traders shows improved industry engagement among active traders between 3Q12 and 4Q12.

Phoenix Marketing International, one of the top research companies in the U.S., released its quarterly Active Trader Industry Engagement Index accompanied by anticipated short-term account behavior within the next three months. These findings are shown on the graph to the right or by clicking here.

The quarterly Phoenix Active Trader study has been conducted since October 2005 and was recently administered to 1,205 traders age 21+ for whom a majority report household investable assets of at least $100K and they place at least 4 online trades per month. Study data are representative of active traders residing in the U.S. based on average monthly trading volume, age, employment status, years actively trading securities online, if they trade on margin, and whether they trade options and futures. Also reported are detailed evaluations of investor-targeted Print and TV advertisements and traders’ assessment of the online trading platform and related capabilities of such leading brands such as AB Watley, Ameriprise Financial, BSG Traders (The Wizard), Charles Schwab, E*Trade, Fidelity Investments, Firstrade, Folio Investing, Forex Capital Markets, FX Solutions, Gain Capital, Global Forex Trading, IG Markets, ING Direct/Sharebuilder, Interactive Brokers Group, Interbank FX, Invesco, Lightspeed Trading, Market Club, Merrill Lynch, Morgan Stanley/Smith Barney, Muriel Siebert & Co., optionsXpress, Scottrade, TD Ameritrade, ThinkOrSwim, TradeKing, TradeStation, Wang Investments, Wells Fargo, WellsTrade, Xpresstrade.

Phoenix Marketing Contact:
John Duggan
VP/Sales and Marketing

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John Duggan
Phoenix Marketing International
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