REMI Comments on New Multi-Service Realty Business Model

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Tobias Nergarden, director of the Real Estate Marketing Insider, offers his comments on a new form of real estate office modeling that offers sales and mortgage specialists in addition to trained real estate agents. REMI’s comments came on the back of a news release in The Journal News stating that realtors have begun providing specialized services to their clients.

Tobias Nergarden of the Real Estate Marketing Insider released a statement detailing his opinions on a new real estate business model that includes in-house mortgage and sales experts in addition to agents. Tobias has a tempered enthusiasm about this new model, saying that it can be beneficial to clients and agents as long as it doesn’t interfere with the firm’s ability to provide customer service. reported on the story first, detailing the finer points of a few Better Homes and Gardens realty offices in Massachusetts. These firms offer a prime example of an office layout becoming common among real estate firms in the present day. In addition to agents with real estate sales training, the firms also employ experts in mortgage and financing law to help guide clients purchasing a home. Some firms even keep a mortgage lender on site, meaning that home buyers can procure their home loans and sign the paperwork without a trip to the bank. This collection of talent is meant to help make buying a home more expedient, convenient, and efficient. As LoHud reported, it also aims to increase accountability, and cultivate familiarity among specialists in different parts of the home-buying process.

Tobias believes that this innovation in office and business modeling could be good for consumers, and encourages firms to experiment with adding experts to their payroll. “There is potential here to make the process more rewarding and less tiresome for homebuyers and that could increase home sales,” he said in a statement. “However, office managers and firm owners need to ensure that the focus of a realty firm is on selling homes. The realtors must be well-trained, personable, and the presence of other types of specialist shouldn’t impede their ability to offer customer service. As long as realtors continue to have the resources and support the need to work at a high level, this could be a wonderful evolution in real estate sales.”

Tobias Nergarden of the Real Estate Marketing Insider announced his views about a new, comprehensive business model for realty firms that include in-house mortgage and sales specialists. Tobias announced his enthusiasm about the innovation, but cautioned that the focus must continue to be on the agents and their needs.

About the Real Estate Marketing Insider:
REMI offers up-to-the-minute news, market analysis, and trend watches for real estate professionals. The Insider is an important resource for anyone interested in real estate sales, purchases, or investments.

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