Generations Federal Credit Union Takes Home National Youth Financial Education Award

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Credit Union recognized for innovative financial education program.

David Rodriguez accepts the National Desjardins Youth Financial Education Award on behalf of the Generations FCU Student Life Team

David and Kim's innovative and collaborative efforts truly represent the future of the credit union movement.

Generations Federal Credit Union has been named as the recipient of the 2013 National Desjardins Youth Financial Education Award presented by the Credit Union National Association (CUNA). Generations was recognized for its innovative and edgy “No Suckers Here” program which is designed to convey to Bexar County youth the importance of being prepared to deal with personal financial matters. This is the first time the San Antonio-based credit union has won the award at the national level.

The No Suckers Here program is spearheaded by Generations Federal Credit Union Financial Education Advocate, David Rodriguez and Student Brand Manager, Kimberley Blohm. Working with high schools, colleges and universities across Bexar County, the program reaches more than 3,500 youth each year, and includes financial education classes, scholarships and internships. Prior to launching any program, Generations meets with school administrators to determine the specific needs of their student body; and a program is then designed around that input, as well as feedback from the students.

“Generations has a strong history of providing financial education to our entire community: from consumers, to small businesses and of course, youth,” said Steve Schipull, president and CEO of Generations Federal Credit Union. “For David and Kim’s peers to single them out for their tremendous efforts is an honor they well deserve. Their innovative and collaborative efforts truly represent the future of the Credit Union movement.”

Thousands of credit unions across the country apply for the Desjardins Award through their State League, each state selects a winner and those entries are forwarded on to the national competition.

As part of the Desjardins award, Generations was also recognized for its awareness and collaboration with area colleges and universities, including its groundbreaking program. provides a multimedia course on financial basics for all Alamo Community College students who receive financial aid.

Blohm and Rodriguez received the award on Wednesday, February 27, 2013 at the annual CUNA conference held in Washington D.C. The Desjardins Award was named after Alphonse Desjardins who is responsible for launching the credit unions in North America.

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Ashley Harris
Generations Federal Credit Union1
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