Yatra collections are an homage to the India of our grandmothers, but with a contemporary edge.
New York, NY (PRWEB) March 01, 2013
The Yatra Collection is showcasing its designs in Palm Beach, FL this week, from Thursday, Feb. 28 to Friday, March 1and will be among the newest line of handcrafted jewelry presented by Mildred Hoit.
Mildred Hoit Palm Beach is a high end, boutique fashion store on Sunrise Avenue that specializes in classic, contemporary fashion.
“Yatra collections are an homage to the India of our grandmothers, but with a contemporary edge,” said Rati Bahadur, who worked with Gayatri Khosla to co-found the Yatra Collection, an independent fashion label featuring an artistic line of India-inspired apparel and accessories. “Palm Beach is beautiful. The store is beautiful. And we’re honored to be a part of it.”
Yatra, in Hinduism and other Indian traditions, means journey, or procession. And that’s what the collection has been for Khosla and Bahadur, long time friends who attended boarding school together in India and realized their dreams of one day merging their creative interests in fashion to create their own label.
The Yatra Collection focuses on simple silhouettes, classic pieces and perfect tailoring. It pays homage to the India of Khosla and Bahadur’s grandmothers, but with a contemporary edge.
The clothes represent the vibrancy of everyday India. Khosla and Bahadur do not decide on a color palette until they travel to India and absorb the streets, the bazaars, the food, the music, the conversation and textures of life in cities big and small.
The current line includes, among other pieces, hand beaded tunics, hand dyed stoles with suede fringe, hand crafted jewelry and stoles detailed with the borders of heirloom saris.
“Our philosophy is to offer handcrafted designs and promote artisans and trade from India,” said Khosla. “This is fashion with a social mission.”
ABOUT THE YATRA COLLECTION: WOMEN WITH A MISSION
Long time friends since they were together at boarding school in India, Gayatri Khosla and Rati Bahadur knew that they would one day merge their creative interests in fashion and design to create their own label. Their complementary styles, interests and expertise have allowed them the freedom to bring the vibrancy and exclusive hand-craftsmanship of India to the western shores.
They design and work with high-end artisans to put together a collection a few times each year. The co-founders travel to India and immerse themselves in the chaos, and the vivid abundance of exquisite craftsmanship of artisans, two aspects that exist side by side and are so typical of India. It is in India that the designs come to life.
Learn more about the Yatra Collection at http://yatracollection.com/.