Ambush Boarding Co. Launches New Commerce Sites, Leveraging Responsive Design on Award-Winning ShopVisible Commerce Platform

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Ambush Boarding Co. Chooses ShopVisible to Launch Several Ecommerce Sites

ShopVisible, winner of the 2012 CODiE Award for Best Electronic Commerce Solution, announces the launch of client Ambush Boarding Co.’s family of commerce sites that include,,, and Ambush Boarding Co. is recognized as the premier, cutting edge online retailer of Action Sports products, and a vanguard in the skateboarding, wakeboarding and snowboarding industries.

The newly rebuilt commerce sites utilize responsive design, providing a dynamic and vibrant shopping experience across all devices. Ambush Boarding Co. Founder, Chuck Morrow, says, “We’ve sold to thousands of active board riders over the years, so we understand that high impact, visual merchandising across every devices is critical for our buyer demographic. With responsive design on the ShopVisible platform, we are able to deliver that experience for our existing and potential customers.”

The ShopVisible platform provides a scalable commerce technology helps with customer acquisition, creates greater operational efficiency through more flexible and easy-to-use tools, and supports marketing and merchandising for Ambush.

Eric Elliott, Director of Web for Ambush Boarding Co. adds, “In today’s relentlessly evolving online retail environment, it is imperative that we have the ability to actualize our progressive ideas with serious agility. ShopVisible gives us that capability.”

“We are seeing more and more etailers looking for flexible, innovative solutions to provide the types of shopping experiences that today’s consumers demand, whether online, on tablets or on smartphone devices. For companies like Ambush, Inc., which has multiple ecommerce sites to manage and an active, on-the-go customer base, the ShopVisible solution was a great fit,” commented ShopVisible CEO, Sean Cook. “We look forward to working with Ambush Boarding Co as they continue to make substantial advances through the ShopVisible platform.”

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Melissa Grisham
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