Online Marketing Firm, fishbat, Shares Thoughts on Building a Social Media Fan Base

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Online marketing firm, fishbat, Inc., responds to an article published on the NBC News website offering three strategies to build a fan base using social media, saying that intelligent engagement is key.

On March 3, fishbat responds to an article published on the NBC News website offering three strategies to build a fan base using social media.

The NBC article states that fans gained through social media are a resource that can be tapped for information. The assertion made is that fans can be used as a means to actively support a brand if their feedback, comments, or interactions are exploited properly.

The first strategy offered by the NBC release is that a brand needs to listen to their fan base and reciprocate. One example highlighted was giving attention to somebody who showed outstanding devotion. Aaron Hall was recognized as a Nokia enthusiast who drove four hundred miles to be present at the unveiling of a new product. The article reports that Nokia showed the customer their appreciation by blogging about his exploits.

Another suggestion in the NBC article relates to the difficulty in determining which of your fans are the most engaged. The article interviews the directory of the media accounts for a marketing firm for nonprofits, who “suggests launching fun social campaigns as one way to separate out your most engaged fans. For example, the Humane Society created a Facebook campaign around "cruelty-free" products, including a quiz that encouraged users to "Test your cruelty-free IQ." From there, it was possible to see which users had shared the quiz, how many referrals they had made and how many of their friends had subsequently taken the quiz.”

The final engagement strategy advised by NBC is using cross-platform promotions. Cross-platform promotion is identified as a method to engage fans and simultaneously sharing their experience with their friends and network.

Justin Maas, Vice President of Client Relations at the online marketing firm fishbat shares his thoughts on engaging fans to promote a brand. “Having fans follow a brand often speaks to the popularity or health of a brand. Unfortunately, a lot of businesses fail to take full advantage of their social media fan base. Actively engaging a brand’s fan base is a great way to keep in contact with your customers and get them talking about brand. If those customers are talking about your brand then they are cultivating loyalty to that brand and not using their time advocating for a competitor.”

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.


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