Promised Land Dairy's Rich Media Campaign Recognized with a PointRoll Q4 2012 Honor Roll Award

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Launch Agency of Dallas, TX delivers business results to Promised Land Dairy through PointRoll rich media banner campaign on AOL site network.

Rich Media Farmer_Promised Land Dairy

Farmer pulls milk cart across screen and trips into "ad unit" of Farmer's Market fruit and/or spices, to reveal Promised Land Dairy seasonal flavored milk banner.

PointRoll recently highlighted Dallas-based Launch advertising agency's work for effectively using rich media to increase awareness and sales of consumer goods company Promised Land Dairy. Despite declining category sales, Launch was able to effectively position the Floresville, TX company based on their wide variety of unique, all-natural milk flavors. The colorful and engaging rich media ads garnered phenomenal results that were further outlined in a case study by PointRoll.

The rich media campaign was a result of an interdisciplinary team at Launch Agency. Members of this team were: Jon Fullrich, animator; Richard Wezensky, art director; Ryan Ingram, copywriter; Ashley Mejia, account executive and Alexandra Watson, digital media coordinator.

About Launch Agency: Launch is a Dallas-based, full-service advertising agency nationally recognized for award-winning creative work and for competitively positioning and marketing both fast-growth and mature companies.

Promised Land Dairy began as a local family farm in Texas that produced Jersey cow milk, with no artificial hormones or antibiotics. Today, their premium, all-Jersey milk is available in 26 states through quality grocery companies. Products include all-natural white milks, flavored milks, and cream products. For a map of store locations and more information, visit the Promised Land Dairy website or join them on Facebook.

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Alexandra Watson
Launch Agency
972-818-4100 107
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