Sieena Changes Name to Definity First

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Name change reflects continued growth in the U.S. market and its continued focus on the needs of larger U.S. enterprises in the social software space.

Sieena, a leading Nearshore development and IT outsourcing firm specializing in Microsoft technologies, today announced it has officially changed its name to Definity First.

With growing sales in the U.S. market, and a continued focus on helping larger U.S. enterprises launch social intranets, create customized SharePoint portals and implement big data applications, Sieena’s CEO decided it was time to change the company name to better reflect reality.

“Our customers are increasingly the most demanding, forward looking and innovative companies in the market today, and we needed to change our name to better reflect our focus on this segment of the market,” said Sieena’s President Mauricio Duran. “Definity First means we get it right the first time. We’re showing our customers that they can trust us to do a great job for them and deliver their mission critical projects on time.”

The name change follows a series of positive developments for Sieena. In July of 2012 they were awarded Gold Certified Partner status in Digital Marketing by Microsoft, and in August they opened a sales office in the Silicon Valley to serve the world’s largest startup market.

“We’re very excited about what 2013 has in store for us. We will continue to grow due to our focus on helping our clients innovate. Changing our name right now was the next logical move,” said Duran.

About Definity First

Definity First is an international technology and design solutions firm specializing in social intranets, digital marketing, software development, business intelligence and user experience services. With offices in Los Angeles, San Diego, and San Jose, California, Definity First provides Nearshore development services from its development center in Monterrey, Mexico, as well as on-site services using local teams.

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