Acosta Global Marketing: Prioritize Yourself First is Theme of New Book for Women

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SWAG Targets Independent Young Woman. The Theory of SWAG: A Young Woman's Guide to Success & Wealth

"Every young girl should begin reading the Theory of SWAG at 14 years of age. Again at 15, 16, 17, 18, 20+. A simply written, easily understandable guide to a woman's most critical decisions..."
-Dr. Lois Lee-
Children of the Night

Dr. Lois Lee, founder of Children of The Night, wants all young women to read SWAG starting at 14 years of age. Again at 15, 16, 17, 18, 19, 20 and not stopping. Author Robert Charles simply says "it's a book about loving yourself first, self-responsibility, and having a strategy to reach your goals. It's been called bold and direct because it addresses career, education, family, sex, religion, money and other major challenges of her life. SWAG is a mentor."

SWAG has been hailed by many readers over the age of thirty as a must read book for women of all ages as it offers a step by step analysis and strategy of where she's been and a clear concise strategy of where she's going and how to get there with or without men. Statistics support this, according to Divorce Lawyer Source, women initiate 65% of all U.S. divorces. In addition, the average first marriage today lasts only eight years. Dr. Lois Lee adds, "the book is simply written, easily understandable guide to a woman's most critical decisions regarding work, career, dating, marriage, child rearing and retirement."

Charles is a micro demographic consultant who focuses on the most influential consumer. He was motivated to write a book based on simple facts from the Marketing2Women conference: women control over 65% of global spending equating to $20 Trillion annually. In the U.S. over 80% of consumer spending is attributed to women. Today, young woman 20-39 years of age, are the most influential demographic group in establishing consumer trends in fashion, technology, entertainment, food, wine, distilled spirits social networking and are impacting religious and political opinions according to Charles. He adds, she is ethnic or multi-ethnic and changing traditional ideology in America.

The irony, according to Charles, is her male counterpart isn't keeping up and doesn't care—according to a CNN report, less men, in this 20 something age group ,are graduating from college than women; and more men than women are unemployed than the past two decades; most astonishing is that males 20-37 spend more time playing video games than boys 12-17. According to the author, who interviewed 500 young men on Facebook on changing patterns, "Over 65% approved of women paying for dates; that a hookup was intimacy; and that being a gentleman was not an important factor in dating. It's no wonder these young women are showing their SWAG as independent women. These young women want romance, respect and ambitious men and aren't finding it in their age group--she's going for success alone."

"The Theory of SWAG: A Young Woman's Guide to Success & Wealth" is available in print for $9.95 and on Kindle at


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becky tipton
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