Dominion Dealer Solutions’ Reputation Management Program Expands to Include Social Media Solutions and Services

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PRIME SocialTM offers automotive retailers a full suite of social networking tools for in-store management or a fully managed program.

Dominion Dealer Solutions, industry leader in equity data mining, automotive marketing, CRM, lead generation, inventory and reputation management, today announced that its dealer reputation management program, PRIME ResponseTM, is expanding to include a full suite of Social Media Engagement Solutions and Services.

PRIME Social is a comprehensive solution for posting, sourcing content and tracking social engagement. Whether a dealership is managing their own social engagement or in need of a fully managed solution, Dominion has a program to fit their needs.

“Going forward, dealers must have a plan for their entire web presence. This includes reputation sites, blogs and social networks. PRIME Social, combined with industry-leading reputation management tools from Dominion Dealer Solutions, is perfect for dealerships that want to manage this themselves as those dealers that prefer to entrust this management to a partner“, noted Michael Sos, Interactive Media product manager for Dominion Dealer Solutions.

Currently offered exclusively to dealers and OEMs in the automotive industry, PRIME Social includes a social media report card, custom 90-day social strategy, online reputation management, social media best practices, and daily posts. In association with this new product, Dominion Dealer Solutions has created a new social media consulting team that will provide coaching as well as complete turn-key social media management. The PRIME Social team is lead by Fred Rose.

"Establishing an active and engaged social community is vital to running a successful business in today’s digital environment,” stated Fred Rose, manager of social media services for Dominion Dealer Solutions. “Dominion Dealer Solutions’ new managed social platform allows dealerships to focus on selling inventory while their brand’s reputation is carefully maintained each day by experienced strategists."

For more information on Dominion Dealer Solutions’s reputation management solutions and full service social media management, please visit:

About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: web-based customer relationship and lead management tools, inventory management analytics, reputation management solutions and both hosted and web-based dealer management systems (DMS). Additionally Dominion provides custom lead generation and digital marketing tools including: websites, SEO, SEM, digital advertising, multi-channel marketing, specialized data aggregation, mobile apps and market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions' technologies to solve their marketing challenges. With Dominion Dealer Solutions, automotive dealerships truly can Have It All. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 17 million unique visitors monthly. Millions of For Rent®, Employment Guide® and® publications are distributed across the U.S. each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England and Italy.

Media Contact:
Dominion Dealer Solutions
Peyton Hoffman
Media & Industry Relations

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