I-80 Equipment Announces Rebranding of Company

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I-80 Equipment announces a rebranding effort to support the company’s exponential growth in 2013. The company is updating all branded materials from the logo to business cards in order to reflect their position leading the industry of reconditioned bucket trucks.

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I-80 Equipment of Colona, IL recently announced its rebranding effort, including the release of an updated logo reflecting the company’s exponential growth in the recent years.

“I’m extremely excited to be rebranding because it will ultimately help to better communicate our brand to our customers. Rebranding usually takes place when a company’s look is out of date, a company is expanding, or a company is moving locations. In this case all three scenarios apply to us,” said Josh Diamond, Marketing Manager of I-80 Equipment.

I-80 Equipment began when founder and president Erik Jones bought his first bucket truck at auction and reconditioned it to like-new. In 2006 he founded the company with only 5 employees and the dream of leading the industry. Since that time the company has grown exponentially, rising to the top of the reconditioned bucket truck for sale market.

A majority of sales, for I-80 Equipment, occur online with customers who do not see the bucket trucks and other utility trucks and equipment they purchase until the time of delivery. It is important for I-80 Equipment to have an image that shows the true quality of the company. They provide crisp photo galleries and videos of each utility vehicle to ensure that the customer can experience the truck at a distance. The rebranding effort is a further reflection of the quality of products and service that I-80 Equipment provides.

I-80 equipment
120 Walnut Ln
Colona, IL 61241
(Toll-Free) 888.949.3701
(Local) 309.949.3701
(Fax) 309.949.3760
(Email) info(at)i80equipment(dot)com


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DJ McPherson
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