ONLINE NEWS ALERT: Reputation Changer Offers New Tools for Building Accurate, Authoritative Wikipedia Pages

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Reputation monitoring and management firm Reputation Changer has unveiled its Wikipedia Action Plan, helping clients clear up inaccuracies or misleading information on their Wiki entries.

According to the online reputation management professionals at Reputation Changer, Wikipedia is an invaluable source of information—but from time to time, it can also be a source of online defamation. Though Wikipedia remains a widely-visited and respected online database, including information on a broad range of topics, it is far from unheard of for companies and individuals to have their own names tarnished, through misinformation posted to their respective Wikipedia entries. As such, Reputation Changer is proud to announce its Wikipedia Action Plan—a service designed to help corporate and individual clients ensure that their Wikipedia pages are positive, accurate, and authoritative.

“Wikipedia is one of the most-visited sites on the Web, and it is one of the most influential information sources in the world,” comments Michael Zammuto, the President of Reputation Changer. “As such, it is imperative for individuals and businesses, concerned with their online image, to ensure that they have a Wikipedia page that is accurate and devoid of potentially-damaging errors. Sometimes, this is easier said than done, but Reputation Changer’s Wikipedia Action Plan is designed to help clients seize control of their Wikipedia pages.”

Zammuto says that’s Wikipedia Action Plan is founded on respect for what Wikipedia is and what it has to offer. “At Reputation Changer, we truly believe that Wikipedia is a wonderful resource, an incredible source of information, and a great avenue for businesses and individuals to highlight their accomplishments, their areas of expertise, their passions, and their experience,” he says. Zammuto notes that Reputation Changer works in full compliance with Wikipedia’s stated guidelines, citing only reputable and authoritative sources.

In fact, one of the goals of the Wikipedia Action Plan is to help clients, whether individual or corporate, clear up any misinformation that makes its way onto Wikipedia. “The Wikipedia editing process is complex, and generally the editorial team at Wikipedia does a superb job of keeping defamatory or unverified information off the page,” Zammuto continues. “Sometimes, however, negative, reputation-damaging inaccuracies do make their way onto Wikipedia—and given how influential Wikipedia is, this can obviously pose a real concern.” Reputation Changer provides clients with the removal of information that is demonstrably false, helping to keep Wikipedia entries devoid of malicious untruths as well as simple inaccuracies.

There are other services that the Wikipedia Action Plan offers, as well. “In addition to removing negative, inaccurate information, we can also help clients add positive information,” says Zammuto. “And for clients who do not currently have Wikipedia pages, we can create one. The bottom line is that we can help clients create Wikipedia pages that are powerful, positive, authoritative, and totally accurate.”

Additionally, Zammuto says, Reputation Changer can help clients re-state information in a more positive way. “Maybe you are a professional athlete or a celebrity, and your Wikipedia page has information about your past struggles with substance abuse,” he offers. “In those situations, we can update it to include treatment and recovery. Even when a Wikipedia page has negative information, Reputation Changer can help give it a more constructive or positive slant.”

Zammuto says that the Wikipedia Action Plan is now included in most of Reputation Changer’s standard services. “When a client comes to us, looking for a comprehensive online reputation management strategy, we generally include Wikipedia in what we offer—because of course, Wikipedia is such a critical piece of the puzzle,” he explains. For clients who just want to clean up their Wikipedia entries, Zammuto says the Wikipedia Action Plan can be purchased as a standalone service. He concludes, “At Reputation Changer, we are zealous to help our clients do whatever is needed to build and maintain a strong, authoritative online image.”


Reputation Changer was developed and launched in 2009 by a team of direct response marketing professionals, united by their belief that companies and individuals deserve a say in how they are portrayed on the Web. Today, the company is widely esteemed as the foremost reputation defense company; in fact, TopSEOs rated it the #1 online reputation management company in the world. Reputation Changer’s team includes social media and SEO experts, Web developers and domestic journalists. The company’s client base, meanwhile, includes Fortune 500 brands and small companies; public figures and private citizens; doctors, dentists, lawyers, financial planners, celebrities, and beyond.

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Michael Zammuto
Reputation Changer LLC
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