Uses Social Media Technologies, Through Virtual Leash™, to Strengthen Search for Lost Pets

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New online technology embedded on custom dog tags offer more options and easier usability than micro chipping.

It has been a long time in the making but our Virtual Leash™ program allows pet owners from around the world the ability to create an online profile for their pet when they create their tag

With new social networking technologies appearing around the world everyday, the use of social media is increasingly important in helping pet owners locate lost pets. Pets can get lost for a wide variety of reasons ranging from storms and natural disasters to the curious or adventurous pet getting wandering too far from home. In all cases it’s essential that pets be prepared at all times. From Facebook and Twitter to more pet-centric technologies like micro chipping, having every social network and pet-tracking device ready available for a lost pet is critical for their safe return home.

As technology has improved, so too have pet ID tags. is one company that has transformed the traditional pet tag and intertwined it with today’s social media technologies. Located in the breath-taking mountains of NC, Asheville-based custom dog ID tag company Dog Tag Art not only allows pet owners to create their own tags by uploading their own photos and artwork, but they also give customers the option of adding a custom URL to each tag for social media tracking and digital notifications. The digital pet ID tag version is called a Virtual Leash™.

“It has been a long time in the making but our Virtual Leash™ program allows pet owners from around the world the ability to create an online profile for their pet when they create their tag,” said Jack Carrier, founder and owner of Dog Tag Art. “That way, when a pet's finder accesses Virtual Leash™ there are telephone numbers and addresses for the pet’s family members as well as important information including the pet’s allergies and medical conditions.”

While micro-chipping technology does add a layer of insurance to pet security by allowing pets to be scanned by a shelter or vet to locate their chip’s ID number and ultimately the owner's contact information, the Virtual Leash™ Program takes the process one step further. Dog Tag Art's custom dog tags with the Virtual Leash™ URL offer several contact features that both traditional dog tags and micro-chipping do not. Someone who has found a lost pet that has a Virtual Leash™ URL will have access to the following information on the online URL:

  • Multiple emergency contact numbers and addresses
  • Google map and directions to the lost pet's 'safe' addresses
  • Emergency text messages sent straight to emergency contacts
  • Email messages directly to emergency contacts
  • Tweets sent directly to emergency contacts
  • and more!

To top it all off, the owner of the Virtual Leash™ Pet ID Tag can easily update all information from one location online should contact or location information change.

For more information on the many benefits offered by Dog Tag Art’s Virtual Leash™ program please visit the Dog Tag Art website.

About Dog Tag Art:
Established in 2008, Dog Tag Art is the original place for personalized pet ID tags that allow pet owners to upload artwork or photography to create unique pet ID tags. Create your own custom dog id tags or view all pet id tags in our online gallery. Give the gift of pet id tags by creating one for a friend or family member.

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Russ Barker
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