Mail Order in the US Industry Market Research Report from IBISWorld has Been Updated

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Despite improved spending conditions, intense competition for the industry is not expected to let up, especially as the percentage of services conduction online continues to rise. For these reasons, industry research firm IBISWorld has updated a report on the Mail Order industry in its growing industry report collection.

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online competition and weak spending eroded demand for mail order

The Mail Order industry has struggled through tough conditions during the five years to 2013, with revenue declining at an estimated average annual rate of 0.1% to $95.8 billion. According to IBISWorld industry Analyst Natalie Everett, “The encroaching internet presence in the retail market has slowed industry growth as e-commerce websites increasingly poach customers by offering greater convenience and quicker transactions.” Furthermore, weak consumer confidence and low disposable income deterred households from making discretionary purchases during the recession, causing demand and sales to fall substantially over the period. Nevertheless, anticipated improvements in economic conditions are expected to relieve some of the industry's struggles; in 2013, IBISWorld estimates industry revenue will rise 0.4%.

The Mail Order industry is primarily made up of small-scale companies operating in localized region. Over the past five years, rising production and delivery expenses have adversely affected industry operators. The increasing expenses have occurred mainly because of price hikes for coated paper and postage. The price of coated paper has increased at an annualized rate of about 1.9% since 2008. Combined with falling industry revenue, these added costs have caused profit margins to fall. “With such faltering profitability, many underperforming operators have been forced to exit the industry or merge with other players,” says Everett.

External competition from brick-and-mortar establishments and e-tailers will prevent the industry from growing in the five years to 2018. Still cautious from the recession and looking for a quick and convenient shopping experience, consumers will opt to spend their money with online retailers and, to a lesser extent, brick-and-mortar establishments. As such, IBISWorld forecasts that revenue will decline steadily over the five years to 2018. For more information, visit IBISWorld’s Mail Order in the US industry report page.

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IBISWorld industry Report Key Topics

The Mail Order industry includes companies that use mail catalogs or TV programs to attract clients and display merchandise. The industry does not include companies that generate sales through door-to-door marketing, brick-and-mortar retail or e-commerce.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
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