Reynolds Announces You Tube's New Channel Facelift; Increase in Viewer Subscriptions Seen

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James Reynolds, CEO and Founder of SEO Sherpa, announces that You Tube will be adopting a new channel design that is likely to increase viewer subscriptions. He also touches on tips on how to properly redesign a website and maintain traffic to it and on how to utilize Google page ranking to manage a website’s reputation.

You Tube Unveils New Channel Design

You Tube Unveils New Channel Design

We’ve seen a lift in our channel subscribers in the past few weeks because we’ve been adding subscribe buttons to all our videos.

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James Reynolds, CEO of SEO Sherpa, a Dubai-based SEO Company, announced that You Tube has unveiled a new channel facelift that would increase viewership and improve channel subscriptions.

“We’ve seen a lift in our channel subscribers in the past few weeks because we’ve been adding subscribe buttons to all our videos,” he happily said. “Our analytics have boosted and we’ve seen more engagement in our videos,” he added.

In this regard, Reynolds enumerated two distinct qualities that this major move would have for future You Tube viewership. These were (1) new channel appearance, and, (2) addition of a custom trailer to a channel.

New channel appearance allowed You Tube users to change a channel’s branding and its lay out while an addition of a short clip to a channel allows non-You Tube subscribers to view a custom trailer. “I think this is fantastic news and will certainly help build subscribers for your channel,” Reynolds asserted.

In other topics, Reynolds commented on bigger websites that have garnered increased page rank in Googles most recent page rank update. Page ranking is the assessment by Google over how reputable a page is and ranked between 0 (least ranked) to 10 (most ranked).

“These results really add weight to what I’ve been saying,” Reynolds clarified. “And that’s to create multiple pages on your website with high quality content and then get links to those pages from on theme relevant high page ranking websites,” he concluded.

This is better achieved through a professional SEO agency like SEO Sherpa. “When we’re ranking a client’s website, we can send high page ranking links, sometimes up to page rank 4,” Reynolds proudly mentioned.

And lastly on the CEO’s agenda were a few quick tips in redesigning a website to ensure the site’s SEOP (search engine optimized page) ranking is maintained. These were as follows:

  •      Retain the URL (uniform resource locator) structure from the old pages and apply them to the new pages to enable links pointing to the original url’s land on a page. “They won’t end up on a 404 error,” Reynolds ended;
  •      Log-in to Google webmaster tools (i.e., check your site's health for potential issues that Google has detected, etc) and resubmit a new site map; and,
  •      Check the website’s crawl errors. Crawl errors are dead links that point to non-existent web pages due to changes in its URL or in its unavailability because the new link has not yet been established on the new webpage. Google webmaster tools are also assigned to do this task. “For those links, you want to try and redirect them to new pages on your website,” Reynolds suggested.
  •      Hire a professional SEO service provider that will help on how to get these things done if one is handicapped in webpage script writing.

For more information regarding this release, follow SEO Sherpa News or subscribe to an RSS (really simple syndication) feed to monitor any further developments.

About James Reynolds

James Reynolds has earned great respect in the field and is an experienced internet marketing speaker appearing at events worldwide and often in the media in Dubai where he resides. He is the founder of Search Engine Optimisation agency, SEO Sherpa, and Google Adwords Pay-Per-Click management company, Click Jam. He is an expert in helping entrepreneurs drive sales and increase the overall responsiveness and profitability of their online marketing.



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Ben Winters
SEO Sherpa
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