A Bold Rebranding and Redesign: ThemeShark Becomes NeptuneThemes in March 2013

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On March 1st, an established site risked it all to rebrand, refocus their vision and correct past mistakes

It's a big risk.

"To some degree, I think I just got bored," says Rob, owner and operator of http://neptunethemes.com NeptuneThemes , previously ThemeShark, "and if I was bored, maybe our customers were too."

Rob started the company five years ago this April, with the primary goal of bringing quality design and themes to the popular Drupal content management system - something many would agree had been a weakness of the CMS up until that point. The company has since grown to sell subscription access to their growing catalog of impressive Drupal themes, but in recent months Rob had become increasingly concerned that past mistakes were returning to haunt.

"It's the sort of business where you rely in large part on the whims of Google for your continued success, and recent updates to their algorithm suggested that some things that had worked well for us in the past - perfectly legitimate efforts, nothing nefarious - had seemingly become poisonous almost overnight. And at that point what do you do?"

Eventually Rob decided on a complete rebranding of the company and redesign of its website, even going so far as to abandon the domain they'd operated on for the past five years.

"It's a big risk. But there's no reason to lug around baggage if you don't have to, that's one of the great things about running a small business as opposed to a behemoth. Our new identity better reflects what we have to offer."

But the premium Drupal theme market is a competitive one, and every day more developers come on board. Are NeptuneThemes concerned about alienating long time supporters and customers?

"I have confidence in the quality of our product and service we've created, and I think that's what really matters," says Rob. "We're doing this at the top of our game; our themes are better than they've ever been. Old customers will continue to support us, new customers will find us."

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Rob DeCoste
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