LA QUINTA, CA (PRWEB) March 04, 2013
The City of Indian Wells, California, will strategically premier its 30-second Point7West produced marketing videos during the world’s 5th largest tennis tournament, the BNP Paribas Open. Broadcast nationally on ESPN and the Tennis Channel, the videos will also be seen on high-definition and jumbo-tron screens throughout the venue, as well as viewed on the web and in social media marketing. This is the fifth year Point7West has produced promotional videos for the City of Indian Wells that are specifically launched during the BNP Paribas Open, one of the most highly watched sporting events world-wide.
Held at the 16,100-seat Indian Wells Tennis Garden, the BNP Paribas Open is the largest combined ATP World Tour and WTA in the world, next to the four Grand Slams. The prestigious tournament features the top men and women professional players competing in 96 singles draw and 32 doubles draw. This year’s tournament expects to draw an anticipated 370,000 fans in attendance. “Producing marketing videos to be aired throughout the BNP Paribas Open broadcast and venue means they will seen by millions of viewers. This event puts Southern California, and Indian Wells, in the spotlight on a world stage,” notes Brian Grantham, CEO of Point7West.
Point7West has worked closely with the city since 2005, incorporating video into its marketing strategies ranging from broadcast to video production for web; and inclusive of promotional videos showcasing Indian Wells as a top travel destination, advertising special events, to messaging geared at the city’s residents. The City of Indian Wells is one of the premier residential resorts and vacation destinations in the United States, revered for its luxurious resort lifestyle with world-class shopping, dinning, and art-infused culture.
Point7West is a marketing video production company that has specialized in providing strategic video solutions for over 250 companies nationally and abroad, for more than a decade. Point7West produces award-winning, creative videos for business and other organizations in a wide range of industries.
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