Pureology Retailer, NewVo Beauty, Offers Opinion On Treating Curly Hair

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In response to an article on how women can manage curly hair, NewVo Beauty issues a statement suggesting smoothing shampoos to tame frizz and embrace the curl.

Sara Greenstone, a spokesperson from NewVo Beauty, offers opinion on an article published by the Telegraph on how women with curly hair can maintain a healthy, stylish look.

According to Telegraph, straight hair has become the norm and women with curly hair hardly ever wear it naturally.

Greenstone said in response to the Telegraph article that curly hair is a bit harder to manage. “In the fifties, curls were all the rage, and even now, waves are very popular,” she said. “But young women with curly hair always want it to be pin straight. Using heat to straighten hair can be very damaging, though, so I encourage women to embrace their natural locks. Curly hair tends to have frizz, but it can be managed by using different products.”

Greenstone said women often don’t look at products closely enough and shampoos or treatments containing sulfates or alcohol dulls hair and makes it brittle. “Pureology is an all-natural hair care brand free of sulfates and parabens,” she said. “Curly-haired women should try using moisture or smoothing shampoos. These shampoos should block humidity from amplifying frizz and lock in moisture for healthy hair.”

Curly hair needs moisture constantly, but shampoo is not always needed to clean hair reports Telegraph. It said, “You may think you need shampoo to clean your hair, but you don’t. Once your hair is wet, apply conditioner and massage it into your scalp. It’s all in the way you clean your hair with your fingers.”

Greenstone also suggested avoiding flat irons and heating tools since heat damages hair, promoting split ends and dried out strands. Applying intense heat to your hair will cause it to break and become ever more brittle, Greenstone adds.

Many women fear letting their curls air-dry, but Greenstone said curly hair will look better after drying naturally. “Curly hair is beautiful and it can look great even when it air dries,” she says. “All you have to do is apply a light gel and let it air dry. If you pick a gel that holds without being incredibly sticky, it will keep your curls in tact as your hair dries. It will look natural.”

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard to find products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.

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