Vendavo Announces Its Profitable Selling Initiative with New Alliances, Products, Website, Brand

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Front Line Profitability is the focus at Vendavo Profit Summit in Las Vegas

Our new brand and website were created to communicate the ability of our solutions to create profitable deals and create more of them.

Vendavo, whose enterprise solutions help companies sell more profitably, today turned the spotlight on the “Moment of Truth.” This is the point at which a sales person needs the most accurate, actionable and accessible information possible in order to make a profitable deal.

Vendavo’s Profitable Selling initiative leverages enterprise “Big Data”, vertical industry expertise, pricing science and user experience to turn front-line negotiation into a winning competitive advantage.

The initiative was launched today at Vendavo’s annual Profit Summit. It is supported by industry relationships with, Oracle, SAP AG, and others, whose CRM customers can integrate their solutions with the Vendavo Enterprise Profitability Suite through the newly announced Vendavo Sales Advisor offering. Several of these partners plan to demonstrate the integration of their products with the Vendavo Suite at the Vendavo Profit Summit this week.

“The moment that really matters in business is the deal, and our objective is to make that moment the most powerful, most profitable and most informed that it can be,” said Neil Lustig, Vendavo CEO. “The Profitable Selling initiative is all about optimizing profit in every deal and improving the velocity of those deals by empowering the front line salesperson to negotiate confidently in order to deliver those deals.”

The Vendavo Enterprise Profitability Suite takes profitability to the front lines by giving organizations a real handle on the decisions that affect profit. The Vendavo suite helps ensure that profitability is literally engineered into how the sales team works. It aligns the organization around profitability goals and dynamically manages pricing to ensure optimal profitability on every deal.

A key component of the Enterprise Profitability Suite - the Vendavo Sales Negotiator – on Salesforce and iPad platforms – gives the front line sales force the tools that allow them to better manage their accounts, quickly produce quotes and close more deals, more profitably.

In support of the initiative, Vendavo has updated its brand logo, tagline and website.

“Vendavo has changed. Traditionally, our solutions have been focused on analytics and pricing science. While this is still a core strength and is of huge value to our customers, we now want to underline that Vendavo is taking the power and immediacy of these insights right to the front line,” said Jamie Rapperport, EVP of Marketing and Business Development at Vendavo. “Our new brand and website were created to communicate the ability of our solutions to create profitable deals and create more of them.”

About Vendavo

Vendavo’s front-line profit optimization solutions help customers drive profitable growth by empowering salespeople to negotiate confidently at the “Moment of Truth,” delivering 10-30% incremental profit, while increasing front line effectiveness, agility and responsiveness.

Vendavo is the enterprise profitability solution of choice for more than 300 company divisions at some of the world's biggest names in Chemicals and Process Industries, Consumer Packaged Goods, Wholesale Distribution, Energy and Utilities, Technology, Industrial Manufacturing, and Medical Devices and Consumables.

SAP AG, a worldwide leading provider of enterprise application software, also offers the Vendavo Profitability Suite as the SAP® Price and Margin Management application by Vendavo. To learn more, or to request information contact

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.
All other product and service names mentioned are the trademarks of their respective companies.

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Jamie Rapperport
(650) 960-4484
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