An effective autoresponse program ensures that all leads are responded to immediately, systematically, and effectively, regardless of sales bandwidth issues.
Seattle, Washington (PRWEB) March 05, 2013
Optify, the leading provider of digital marketing software for agency marketers, today announced the release of its autoresponders feature for its digital marketing software suite. The new feature adds an automated component to the lead nurturing portion of the suite so that users can send targeted email series automatically, triggered when a form is completed on a user’s website.
“Autoresponders are an important part of any marketing automation, but in most cases the complexity of the solution makes the feature incredibly confusing and risky,” said Zach Okun, Optify Director of Product Management. “The single biggest request we received from our agency partners when we started developing autoresponders was to make it simple enough to use but powerful enough to perform the basic function of any autoresponder – automation.”
Following the inherent simplicity of Optify’s digital marketing software suite, the new autoresponders feature is powerful without the complexity. Users are taken through an easy three-step process to set up an automated drip email series, which can consist of one email response or many, with options to customize based on parameters such as personalization, timing and the form filled out to trigger the series.
"Autoresponders are critical - even if sales insists they have inbound leads ‘covered," said Howard Sewell, president of Spear Marketing. “An effective autoresponse program ensures that all leads are responded to immediately, systematically, and effectively, regardless of sales bandwidth issues."
The autoresponders feature is available immediately with any of Optify’s editions, all of which include 25,000 emails per website. Visit the Optify website to begin a free trial today.
Optify delivers a simple digital marketing software suite that is the industry standard for agency marketers. Our complete cloud-based digital marketing platform empowers agencies to easily create and manage multiple lead generation programs, nurture the hottest prospects, prioritize the highest performing programs and streamline reporting of client results - all from one login. Optify is headquartered near Pioneer Square in the heart of Seattle, Washington. To learn more about Optify, please visit the Optify website (optify.net) or the lead generation blog (optify.net/blog).