The Freya audience in Germany and the Netherlands will each have their own language version of the campaign microsite – freya365.com/german and freya365.com/dutch – with supporting Facebok page -offering an in-depth look at all the bras in the collection.
Desborough, Northamptonshire (PRWEB UK) 8 March 2013
Freya, who offer fashionable and perfectly fitting lingerie, swimwear and sports bras, have created the 365 Days of Deco campaign to demonstrate how the Deco range can be worn any day, under any outfit. The Freya audience in Germany and the Netherlands will each have their own language version of the campaign microsite – freya365.com/german and freya365.com/dutch – offering an in-depth look at all the bras in the collection. Each international market also has its own bespoke Facebook page.
The microsite features a Deco Style Wall, where fans can try to win prizes by showing their style and talking about how Deco supports their outfit. Fans simply upload a photo of themselves in a favourite look, either wearing Deco under their outfit, or with a comment on which Deco bra they’d choose for that look. Freya will then select entrants to appear in one of their quarterly campaign adverts, with the chance to win a Deco set, the entire Deco collection or a 1,000€ shopping spree with a stylist.
Deco’s smooth seam-free look has already proven to be a popular essential for many German women, with Freya selling well over 5,000 bras and more than 3,000 spin-off styles in 2012 alone. This success is mirrored in the Netherlands too, where the bra is seen as lingerie favourite. There have been over 300,000 Deco bras sold worldwide since the range launched in 2009.
Rose-Marie Castellini spokesperson for Freya lingerie said: “The Deco bra is famous for its great shape and, whilst many women stick to buying classic lingerie colours, we are starting to see more and more shoppers choose the fashionable and brightly coloured Deco ranges. In particular, for AW13 we have received a great reaction to the new styles Deco Charm and Deco Hatty. We’re very excited that German and Dutch Freya fans can now take part in the 365 Days of Deco campaign to show their love for the Deco collection.”
Freya designs lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K cup and includes balcony, plunge and strapless bras. For more information about Freya please visit freya.com or email press(at)freya(dot)com