Mariner Releases Persona 1.0 for Windows

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The popular Mac app dedicated to developing the characters of a story now has a Windows version. Built around the psychological profile of 32 archetypes, Persona for Windows reveals a character's behavior, motivation, and potential dialogue.

Persona for Windows

Persona is an asset to every writer, whether they use a Mac or PC, and we're excited about adding this new app to our Windows line of products.

Mariner Software, developers of award-winning Mac and Windows software products, has released Persona 1.0 for Windows - a character development application. Like the Mac version, Persona for Windows is based on this concept: By categorizing characters into archetypes, their backgrounds and psychological profiles can be established. Having this information at the writer's disposal, a given character's motivation becomes apparent, and then behavior and dialogue become predictable. Persona assists the writer who wants to purposely develop compelling, believable, and empathic characters for a story.

"Being able to offer a Windows version of our Mac apps is important to us," said Michael Wray, president of Mariner. "Persona is an asset to every writer, whether they use a Mac or PC, and we're excited about adding this new app to our Windows line of products."

Persona for Windows contains the profiles for 32 archetypes. Accompanying these profiles is a detailed description of the archetypes' background, behavior, qualities, flaws, and occupations. In addition, there are explanations of how these archetypes interact with each other and insight into what happens to the hero or heroine when either one becomes corrupt, turning into a villain or villainess.

Other features of Persona 1.0 for Windows will enable the writer to:

  • Explore interactions between characters
  • Create Smart Groups of characters based on attributes such as tags, body type, sex, ethnicity, and more
  • Construct ad hoc groups of characters in order to examine their interactions
  • Add a character and shape the details - from eye color to hobbies or occupations
  • Use the Names database, containing over 16,000 names, which features a name's origin and meaning

Persona 1.0 for Windows is available for sale and for trial, as a download from the Mariner Software website and sells for $49.95USD. A boxed copy for sale and for retail will be available in the near future. Persona 1.0 for Windows requires Windows Vista, 7, or Windows 8. This initial version of Persona is in English only; other languages will be added at a later date. Free review copies of Persona 1.0 for Windows are available to the press.

About Mariner Software
Mariner Software Inc, is a developer and republisher of industry recognized Mac OS, iOS, and Windows products. Founded in 1990, Mariner has established itself as a leader in the consumer, business, and education markets with such products as MacJournal, Mariner Write, Mariner Calc, MacGourmet Deluxe, StoryMill, WinJournal, MacJournal for iPad and iPhone, Mariner Calc for iPad and iPhone, Persona for Mac and now, Persona for Windows. For a complete listing of all products, visit the Mariner Software web site. With customers worldwide, Mariner is committed to delivering the highest quality software with an emphasis on total customer satisfaction.

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Logan Ryan
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