SEO Positive Responds to Weather Based PPC Campaigns

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New software allows Pay per Click to be determined by the weather.

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It is undeniable that the weather changes our online behaviour and searches.

According to Econsultancy, Pay per Click can reach a new audience depending on the local weather. The new WeatherFIT is a cloud based software program that controls your adverts so that they are displayed depending on the weather. The unique platform delivers AdWords adverts based on real time localised climatic conditions. The program allows users to set up an AdWords campaign to show specific locations depending on specific weather conditions. For example if you are an expert in fixing broken boilers based in London, the campaign can will run when the weather is cold in the City. This means that your campaign will be shown when the highest amount of potential customers are searching for specific keywords and phrases.

SEO Positive, one of the UK’s most established search engine optimisation and pay per click agencies believes that the new platform has the ability to transform the way PPC works. Ben Austin, Managing Director of SEO Positive explained, ‘It is undeniable that the weather changes our online behaviour and searches. This platform makes Pay per Click adverts hyper relevant meaning that every advert has the ability to reach as many potential customers as possible. It seems to work too – a renowned swimwear brand saw an increase of 600 percent in PPC driven sales after using the platform.’    

SEO Positive is currently deciding if the software would be suitable for any clients based in climate affected industries.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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