Introducing Banjo 3.3: New Relevancy Tools Improve Context for Social Media Around Events

Share Article

Now share more than just pictures & updates, share whole experiences

News Image
"There are so many apps and services trying to show the who’s and what’s around you right now, that exploring ‘here’ is not a problem we’re trying to solve," said Damien Patton, CEO at Banjo.

Today, Banjo, the now four million user-backed location discovery platform is launching new contextual tools to help people share and experience places and events around the world in real time.

Location, Location, Location
More than just a fancy word for geography, location dictates what, how, where, and when people share content. The Oscars, Daytona 500, or the Brazilian Carnival are just a few examples of events whose relevancy are indelibly linked to their geographic location. Trouble is, how do you know what’s happening there, if you’re here? While traditional social media gives people the ability to share and consume content about local experiences, it’s fragmented and can’t effectively aggregate and share the range of real time information from all social networks at the same time.

Today, rather than just allowing users to share an isolated piece of content, Banjo’s new algorithm (that already analyzes over 500 million social feeds) organizes and distributes location information from any post to a specific event. The result is a global, social feed that allows people to explore and share an entire experience from places and events around the world. Banjo was recently selected by Google as one of only a handful of apps to showcase the new Google+ mobile integration, further extending the reach of the company’s social roster.

“There are so many apps and services trying to show the who’s and what’s around you right now, that exploring ‘here’ is not a problem we’re trying to solve,” said Damien Patton, CEO at Banjo. “At Banjo, we’re focused on one thing: building contextual engines that help everyone else understand what's happening ‘there’.”

More Context Means More Engagement
According to a recent academic study published at the Mobile Human Computer Interaction conference, data showed users’ average social media mobile engagement at just over one minute per session. Contributing to that, as Banjo sees it, is a lack of organization, context, and reach of social information provided by any one network. In comparison, Banjo, which consolidates content from Foursquare, Facebook, Twitter, Google+, LinkedIn, and Instagram, sees a whopping 4.5 minute average engagement time.

About Banjo
Banjo provides real time content discovery by location across multiple social networks. From a mobile device, Banjo brings the experience of being anywhere in the world through the eyes of the people who are there. Banjo is available for free on both Android & iOS and tablets devices in 14 languages. Learn more at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jennifer Peck
Visit website