SmartShield Kicks off 2nd Quarter with New Owners, New Retailers and New Products

Share Article

Under new management SmartShield's line of eco-freindly sun protection products is devoted to growing their market share.

News Image
"It is our mission to let people know that skin cancer is almost 100% preventable with the use of sunscreen"

Les Leonard and his wife Jane were introduced to SmartShield Sunscreen in 2009, they quickly saw the untapped business opportunities and committed to the SmartShield brand as investors. As a key partner Les Leonard was able to put a fresh face on the brand introducing brighter packaging, a fresh website and full public relations campaign. He also expanded the product line and dedicated time and dollars to grow the brand’s visibility with men. The Golf Initiative included a sponsorship with PGA player, Rory Sabbatini and an aggressive presence within the PGA through advertising and sampling. His instinct paid off and SmartShield’s Sunscreen is now the #1 sunscreen used on the PGA tour.

This year the Leonard’s investment group jumped in as the new owners of SmartShield. Under new management SmartShield is devoted to growing their market share. SmartShield’s President/Owner Les Leonard, comments “This year promises to be a defining year for SmartShield, in 2013 we are introducing two new products to the line and have committed to retail space at HEB, Tractor Supply and Bass Pro Shops”.

An aggressive retail approach is only part of the plan, SmartShield continues to educate the community about skin cancer prevention though regional sampling events and sponsorships. They have worked with pro-surfers, fisherman as well as local Girl Scout troops. “It is our mission to let people know that skin cancer is almost 100% preventable with the use of sunscreen, we believe that the best sunscreen is the one that you will actually wear, SmartShield is wearable and it works” summarizes Leonard.

About SmartShield Products
SmartShield’s eco-friendly sunscreen protects your skin from ultraviolet rays with a light, oil-free formula that absorbs and dries quickly, leaving no greasy residue for that prefect “No Slip Grip”. This water resistant sunscreen provides all day UVA/UVB protection, is PABA-free, and contains Aloe Vera to soothe your skin.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Stacey Yates
Follow us on
Visit website