Pop!: Goodwill® Debuts First-Ever Pop-Up Shop at SXSW

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Vintage and Designer Threads on Sale March 9-11, 10 a.m. – 7 p.m.

Goodwill Industries International and Goodwill Industries of Central Texas (Austin) are hosting their first pop-up retail shop, POP! The brand, Goodwill, has been around for 110 years, but in recent years has revamped its retail strategy to include boutiques, trunk shows and other venues that appeal to a younger audience. During the POP! shop, consumers will be able to choose from a selection of unique items, including vintage and contemporary fashions and accessories, and designer labels. Revenue generated from the shop will help put people to work in Austin.

The shop itself will operate from March 9-11, 10 a.m. – 7 p.m. at 315 Congress Ave. Austin, TX 78701. All the merchandise featured in the shop was donated at Goodwill locations in the Austin area, and especially selected for the sale.

“The pop-up shop is an exciting opportunity to reach out to SXSW attendees to give them a unique shopping experience, along with an education about Goodwill’s mission of job training and the impact that shopping can have on people in their communities,” said Jim Gibbons, president and CEO of Goodwill Industries International. “In addition, the pop-up shop will showcase the type of quality vintage and contemporary fashions, apparel and accessories available at Goodwill stores not only in Austin, but around the country.”

Along with great bargains, shoppers will have the opportunity to interact with Goodwill’s spokespeople, including Evette Rios, star of ABC’s “The Chew” and Univision’s “Despierta America,” and Austin resident Lorie Marrero, Certified Professional Organizer®, author of the best-selling book, The Clutter Diet, and organizing expert for Good Housekeeping.

During the sale, the shopper who is the foursquare® mayor on Monday, March 11 at noon is eligible for a special prize. The lucky winner must claim his/her prize anytime on the 11th from noon to 6 p.m. In addition, various prizes will be awarded daily. Shoppers can stay up to date about promotions during the event on Twitter at @GoodwillIntl and @AustinGoodwill

Revenue raised through the pop-up shop will support Goodwill Industries of Central Texas’ mission of generating lifelong connections to work.

About Goodwill Industries International:
Goodwill Industries International is a network of 165 community-based agencies in the United States and Canada with 14 affiliates in 13 other countries. Goodwill is one of America’s top 25 most inspiring companies (Forbes). Goodwill agencies are innovative and sustainable social enterprises that fund job training programs, employment placement services and other community-based programs by selling donated clothing and household items in more than 2,800 stores and online at shopgoodwill.com. Local Goodwill agencies also build revenue and create jobs by contracting with businesses and government to provide a wide range of commercial services, including packaging and assembly, food service preparation, and document imaging and shredding. In 2012, more than 4.2 million people in the United States and Canada benefited from Goodwill's career services. Goodwill channels 82 percent of its revenues directly into its programs and services. To find a Goodwill location near you, use the online locator at locator.goodwill.org, or call (800) GOODWILL. Follow us on Twitter: @GoodwillIntl or @GoodwillCapHill, or find us on Facebook: GoodwillIntl.

About Goodwill Industries of Central Texas:
Goodwill Industries of Central Texas is a non-profit 501(c)3 organization dedicated to the mission of generating lifelong connections to work. Revenue generated through the sale of donated goods is used to fund job training and employment programs for Central Texans. For more information about Goodwill Industries of Central Texas, go to http://www.austingoodwill.org.

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Lauren Lawson-Zilai
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