HookLogic Launches Paid Search Model on Network of Premium Retail Sites

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Retail Search Exchange empowers brands to win top-of-sort visibility across network of retailers including BabyAge, Rakuten.com Shopping, and the largest baby and toy retailer online.

HookLogic, the leader in performance marketing to online shoppers, today announced the launch of The Retail Search Exchange, a cost-per-click auction marketplace which aims the power of paid search exclusively at consumers actively shopping across a burgeoning network of ecommerce websites that includes BabyAge, Rakuten.com Shopping, and the largest baby and toy retailer online. Brand marketers now have the unprecedented opportunity to seamlessly influence shopper decisions while receiving real-time insights into program performance, including network-wide sales data.

For a decade search engines like Google have proven highly effective in engaging in-market audiences as they research prior to making purchase decisions. As retail sites have begun to eclipse the traditional search engines in the amount of product-focused search activity, a new search marketing opportunity has emerged. The Retail Search Exchange moves the power of paid search to the pages of ecommerce retailers by empowering advertisers to bid on top-of-sort influence at the point of purchase. Real-time reporting also provides clear insights into ad performance, including impact on sales.

“The Retail Search Exchange takes a proven paid search model and puts it where shoppers are doing most of their product research and making purchase decisions – on retail ecommerce sites,” said Jonathan Opdyke, CEO of HookLogic. “A winning bid on The Retail Search Exchange means advertisers can influence a highly-engaged, in-market audience while they are shopping across a network of ecommerce websites that sell their products.”

Retail Search Exchange campaigns are turn-key for brand marketers. There is no special creative or keyword research needed. The ads are dynamically generated from retailers’ existing product content and are algorithmically selected to appear in prominent positions when shoppers search and navigate among product listings. Marketers simply login to an easy-to-use bidding interface to add budget, select product SKUs, and set maximum bids. HookLogic machine learning then optimizes for ad relevance and performance to ensure the best user experience possible with the highest return-on-ad-spend for advertisers.

“The Retail Search Exchange moves our search marketing dollars closer to the shopper,” said Tena Crock, Online Marketing Director for Step2® Direct, LLC, an outdoor play set brand. “It fits perfectly into our marketing mix without the need of additional time or resources – there's no keyword research or asset creation needed on our end.”

The Retail Search Exchange scales the opportunity for advertisers looking to reach shoppers across a network of premium ecommerce sites. The network launched the baby and toy category in January with recent additions of BabyAge.com, Rakuten.com Shopping, and the largest baby and toy retailer online. Consumer electronics and home categories are slated to launch in the second quarter of the year.

About HookLogic: HookLogic is the industry leader in understanding and influencing shopper decisions to Win the Moment of Truth™. Our ecommerce display, Retail Search Exchange, and incentive platform provide omnichannel solutions to advertisers to engage premium, in-market shoppers, while enabling ecommerce sites like Expedia, Staples, and the world’s largest baby and toy retailer to monetize site traffic. Headquartered in New York City and backed by Bain Capital Ventures, the company has offices in Ann Arbor, Atlanta, and London, UK.

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Erin Geoghegan    

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