Nationwide Vehicle Wraps Manufacturer, JMR Graphics, Responds to Philly's Plan to ‘Wrap the City’

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JMR Graphics, nationwide vehicle wraps manufacturer, comments on an article published by CBS Philly which details Philadelphia’s plans to launch a citywide vinyl wrap advertising initiative on municipal properties.

On March 8, 2013, nationwide vehicle wraps manufacturer JMR Graphics releases a statement commenting on an upcoming wrap advertising campaign sponsored by Philadelphia city officials.

According to CBS Philly, City Council President Darrel Clarke introduced a plan last month that will place wrap advertising “on city-owned buildings and vehicles as a way of boosting revenue without boosting taxes.”

Asked about the initiative, Clarke said, “We think it’s very important, as I’ve said time after time, to create revenue opportunities for the city other than sticking our hands into the citizens’ pockets and increasing taxes.”

CBS Philly reports that the plan will make it possible to run ads on high-profile city properties like rec centers and track trucks, and that it has been conservatively estimated that the campaign might bring in as much as $10 million in revenue per year.

Clarke points out to CBS Philly that Philadelphia is hardly the first city to use such a strategy, saying, "Across the nation, municipalities are advertising on publicly-owned property and they’re making millions and millions of dollars.”

Representative Margaret Zolla of vehicle wraps manufacturer JMR Graphics responds to the city’s initiative. "We've seen this strategy work in cities across America and Europe," says Zolla. "Outdoor and mobile media advertising has seen a lot of success in boosting a city's available revenue without burdening taxpayers. Many communities have found wrap advertising to be a preferable option to digital ads and billboards because they are highly visible without being offensive or irritating. Vinyl graphics this size can be temporary and are highly customizable, so your advertisement can be maximally relevant to any demographic.”

About JMR Graphics
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

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Katherine Winkler
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