Lyoness America Appoints Efrain Vega as Chief Financial Officer

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International shopping community taps experienced CFO to oversee expansion into US and Latin American Markets.

Lyoness America announces that Efrain Vega has joined the company as its new Chief Financial Officer. Previously, Mr. Vega served as the Controller for Statetrust Bank & Trust, an international bank, prior to that he held the position of Chief Financial Officer for the Latin American division of Brightpoint, a global leader in mobile devices lifecycle services.

Mario Hoffmann, CEO of Lyoness America says, “Efrain will be a great asset to the Lyoness team. He can adapt to change without interruption, assess our needs and advise with detailed solutions. He is enthusiastic about our international expansion and will help us grow! We are happy he decided to join our Lyoness USA family.”

Efrain Vega is a Certified Public Accountant and brings over 15 years of extensive experience in domestic and international accounting operations including technical accounting (GAAP), internal control implementation, budgeting, forecasting, financial analysis, audit management and ERP systems implementation.

“Upon learning about the opportunity with Lyoness, I was thrilled to join an international company with a growing US operation,” says Efrain Vega. “I look forward to providing the financial leadership and management to help Lyoness sustain a long term competitive advantage and support the growth in the US and Latin America markets.”

About Lyoness
Lyoness is an international shopping community and Loyalty Rewards Program. It is operating in 43 countries worldwide, including the United States, Canada and Brazil. Currently, more than 2.6 million members use the Lyoness Benefits at 29,000 Loyalty Merchants worldwide. You can find further information at

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Myrna Y. Vaca, MBA
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