When combined with the qualitative insights of their editorial staff, analytics can help magazines improve their online publications in areas of design, content, and social promotion.
(PRWEB) March 07, 2013
Martin Wong, CMO of Smartt, a digital consulting agency, will discuss how publishers can utilize web analytics to improve their business at the Alberta Magazines Conference in Calgary, Alberta on March 15, 2013.
For many magazines, web analytics means tracking the number of visitors to a site and the sources they came from. In this session, publishers will learn immediate and advanced strategies that can help them get the most out of Google Analytics. Attendees will learn why segmenting is an excellent way to gather actionable insights into their readers, how to build KPI’s to track content effectiveness, and how to use search data for potential content ideas that will drive new traffic and expand their readership.
“Web Analytics can give magazines quantitative insights.” says Martin, “When combined with the qualitative insights of their editorial staff, these can help improve their online publications in areas of design, content, and social promotion.”
The Alberta Magazines Conference is the largest event of its kind in Western Canada, featuring the Alberta Magazine Awards gala, a keynote luncheon, and breakout sessions covering all aspects of magazine publishing featuring industry leaders and innovators. After more than 16 years, the conference has become an Alberta magazine industry institution and an incomparable opportunity for professional growth – both for publishing hopefuls and old hands.
The event will take place in Calgary at the Carriage House Inn, 9030 Macleod Trail South, on March 14 and 15, 2013. Interested publishing industry professionals can visit Alberta Magazines website to register.
Smartt is a Consulting Agency with an obsession for measurable results. Their core mission is to improve every business they touch; their strategy is to give their clients measurable results. They do so by combining their creative thinking and technological understanding with business knowledge and an analytical approach.