San Luis Obispo, CA (PRWEB) March 11, 2013
US small business owners are frustrated by fast talking salespeople and they're strapped for time. But they still need to advertise locally while increasing their utilization of available technology. The Local Blast, a start-up based in San Luis Obispo California, aims to solve 4 problems facing local and regional business owners. 1. Cost 2. Loyalty 3. Technology and 4. Squeezing every dollar out of any and all advertising.
To quote John Hajewski, Business Development - "Being in the bankcard processing industry for so many years, we have grown very attuned to what drives business owners. And they were all saying the same thing, asking why the major ad companies were more concerned with shareholder profits than the effectiveness of their ad services. They wonder about the constant shift of power to the larger corporations and the devastating effect it is having on America. Our neighborhoods are in jeopardy. Launching The Local Blast was as much about saving what we love about this country as it was a livelihood."
According to their website and mission statement, what makes The Local Blast different are the uses of all available technologies to virally spread the marketing message (coupons/offers) of a given business. This includes print, email, website, mobile app, radio, push notification/SMS, proximity marketing and even in-store music programming that includes embedded marketing messages. It also includes loyalty programs that can be used to reward customers for both using coupons and for paying full price.
Adds Mr. Hajewski, "We're just entering our beta launch period now, which should last around 2 or 3 months. We encourage all our local businesses to contact us to really enhance their local visibility. The great thing about The Local Blast is that we help exponentially spread a business's existing ads and offers too, even ones placed through other companies. It's all part of the package."
By the end of 2013, over 50% of businesses will have taken steps to market through both traditional and new technology methods. The Local Blast adds the "Local Loyal" element to this dynamic. Contact them through their website.