SMR Bathrooms announces support for British manufacturing

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Hudson Reed, a close working partner of SMR Bathrooms, announces a shift in production for some of their bathroom equipment to the UK.

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...a positive boost for British industry at a time when UK manufacturing needs it the most...

Leading bathroom goods supplier SMR Bathrooms has welcomed Hudson Reed's decision to manufacture shower valves in the UK.

Hudson Reed & Ultra have shifted production of a large number of their thermostatic shower valves to the United Kingdom, a production shift for which SMR Bathrooms has pledged its full support. This endorsement reinforces the longstanding relationship between the two companies; SMR Bathrooms is one of just eight officially authorised UK online retailers supplying products by Hudson Reed. SMR carry a full range of Hudson’s products, see the range here.

Steve Jordan, marketing manager at SMR Bathrooms, describes the move as a positive boost for British industry at a time when UK manufacturing needs it the most.

SMR Bathrooms is based in Portsmouth, just a few hours from one of the new production sites in Plymouth, while the other will be in Burnley, Lancashire, home of the Ultra Finishing Group, the parent company of Hudson Reed.

“We are proud to be associated with companies such as Ultra & Hudson Reed,” says Jordan. “This move will create real jobs for UK workers, with manufacturing plants in Burnley and Plymouth. This shows how passionate these companies are about high quality, home-grown products – a passion that we share at SMR and one of the key reasons why our partnership has been so successful over the last ten years.”

Specifically, the parts that are now made in the UK are part of the Hudson Reed shower valve range, which SMR also carry (

Production of new bathroom furniture ranges for 2013 is already under way in Ireland, forming part of a centralised production strategy that Jordan says will provide further guarantees of excellence.

“The UK and Ireland have been synonymous with high quality manufacturing since the industrial revolution. By moving its production back to the UK, Hudson Reed is aiming to exceed their current levels of quality as well as providing a welcome boost to the UK economy, particularly in the manufacturing sector – here at SMR, we are thrilled to be part of this.”

As mentioned above, being a recommended retailer of Hudson Reed, SMR carry a full range of their products. In addition to the shower valves already mentioned, this includes bathroom taps and wastes, baths and bath panels, shower heads, valves and panels, heated towel rails and designer radiators.

You can read more about their continuing relationship, follow this link.    

Underpinning the partnership’s success are the shared principles of quality, service and price that are hallmarks of both companies. While e-commerce is booming in the United Kingdom – which accounts for nearly 30% of all online retail sales in Europe – manufacturing firms have been struggling in what continues to be a turbulent economic era. By shifting its production to the United Kingdom Hudson Reed aims to reinforce those shared principals and provide solid, home-grown foundations for a mutually successful future.

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Steve Jordan