CEO of REA Group invests in Real Estate Software Company “HOUSL”

Share Article

HOUSL today announced that Greg Ellis, the CEO of REA Group ( has invested in the HOUSL business.

Greg Ellis

HOUSL will revolutionise how the Real Estate industry locally and globally, approaches the identification and evaluation of prospective tenants and buyers in the market.

Recently awarded 3rd place in BRW's “most innovative Australian companies of 2012”, HOUSL is a complete online real estate identity verification system and solutions platform that enables tenants to apply for rental properties instantly using their mobile phones.

Greg Ellis joins a strong team that already includes Daniel O’Brien Director of CBRE Asia Pacific and CEO Stuart Rutherford. Rutherford brings a wealth of senior management experience from key roles with companies including McGrath Estate Agents, Fosters/CUB and Levi Strauss & Co, which included time based in the U.S. market.

Ellis commented, "HOUSL will revolutionise how the Real Estate industry locally and globally, approaches the identification and evaluation of prospective tenants and buyers in the market. In comparison to the existing players in this market, in my view HOUSL is light years ahead. My experience in this area is testament to the quality of the product, and I’m excited to be an investor as real estate is just one application for this technology”.

“One of the attractions of the system is the simple manner in which it will help property managers in becoming more efficient and making more informed tenancy decisions. Rather than build a product which only solves half the problem, HOUSL provides solutions on both sides of the fence, for both the agents / agencies and tenant applicants. Put simply, it solves many current problems and frustrations for both agents and tenants” says CEO Rutherford.

Co-Founder, Daniel O’Brien said “Given the uptake of mobile technology and peoples’ reliance on making time consuming and frustrating tasks streamlined and fast, the market for HOUSL is incredible.

“Our initial roll out targets the Eastern States of Australia where there are approximately 1,600,000 new leases signed every year. That alone will provide a significant revenue stream” Daniel added.
With aggressive goals to secure a large slice of the market, HOUSL have launched a competition where the winning tenant will receive 1 Year’s free rent (more information and competition details can be found on the website:

HOUSL will also offer the capability for advertisers to specifically target its customers, and at the most critical times. HOUSL knows when a tenant applies for, and agrees to sign a lease, so home and contents insurance companies, removalists, and utility connection companies etc, will be able to reach these tenants directly, at the critical moment of the lease process. It is extremely powerful information.

HOUSL was built by Sydney technology incubator BlueChilli, and is backed by strategic partnerships with Deloitte Digital's GreenID platform and Ninefold.

About HOUSL:
HOUSL was created to take advantage of emerging technologies and improve an outdated and cumbersome rental property application process.

Utilizing a QR code that is specifically assigned to a rental property, applicants are able to scan the QR code with their smart phone while inspecting a rental property and submit an application prior to even leaving the property.

Through their web portal, agents then receive all applications for the property in one convenient place.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Elisa Chan
Email >
Follow us on
Visit website