Callzilla Chooses LiveOps Platform to Jointly Offer Contact Center Solutions to the Hispanic Market

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Callzilla, one of the most respected Hispanic-focused contact centers in the United States today, is proud to announce that it has finalized an agreement with LiveOps, Inc., the global leader in cloud contact center and customer service solutions, to offer their clients best-in-class Spanish speaking live agents services.

Callzilla Hispanic Marketing Call Center

Callzilla Hispanic Marketing Call Center

The partnership between Callzilla and LiveOps will greatly enhance the quality of contact center services offered to U.S. companies in their efforts to acquire and care for Hispanic customers.

Callzilla is now offering the best of both worlds: LiveOps’ cloud-based contact center platform with Callzilla’s Spanish-speaking agents. The LiveOps Platform™ is the most flexible, feature-rich, and scalable cloud contact center platform in the marketplace today.

Callzilla provides best-in-class, Spanish-speaking live agents who handle calls, IVR, chat, SMS, email and social media. With the LiveOps Platform, Callzilla clients can now market to, acquire and care for Hispanic consumers in the most clearly spoken Spanish available in the contact center world today.

Purchasing Power of U.S. Hispanic Market Estimated to be Valued at $1.5 trillion by 2015

A Hispanic-focused contact center is essential for interacting with the more than 50 million Hispanics in the U.S. that represent $1.5 trillion in purchasing power by 2015, according to a recent Nielsen report.

Hispanic Marketing and Customer Service in the U.S.

Companies in the U.S. have begun to understand the growing influence of Hispanic consumers in the marketplace, and therefore need tools to effectively communicate with them and provide better service. About 60 percent of Hispanics are bi-lingual and nearly 80 percent speak some level of Spanish.

Many Hispanics prefer to transact in their native language and feel most comfortable purchasing and learning about products and services in Spanish. For this reason, U.S. companies are taking the necessary steps to build out their Spanish-speaking customer service capabilities with contact center providers such as Callzilla with LiveOps.

Neal Topf, Callzilla’s President affirms that, “the partnership between Callzilla and LiveOps will greatly enhance the quality of contact center services offered to U.S. companies in their efforts to acquire and care for Hispanic customers. The bottom line is that the Hispanic marketplace benefits from Callzilla’s strong live agent offering and LiveOps’ state-of-the-art contact center platform and highly skilled agents.

This combination is a powerful tool to aid companies in their Hispanic marketing campaigns. It will help provide a wealth of insight and data into how companies can most effectively communicate with Hispanics.”

“The Hispanic market continues to be a tremendous growth area. The need for solutions that can accommodate Hispanic customer service needs is greater than ever,” said Sanjay Popli, SVP, Agent Services, LiveOps. “Callzilla is one of the few Hispanic-focused customer service outsourcers in the U.S. that achieves outstanding results for their clients. With this relationship, we are now providing our direct response customers additional options to service their Spanish speaking call center needs and achieve optimum performance levels. We’re thrilled to be able to help them reach a new level of success.”

More than 300 companies around the world trust LiveOps’ technology to enable effective multichannel, social and mobile interactions with their customers. The LiveOps Platform has processed more than 1 Billion minutes of customer interactions and managed operations for the largest US-based cloud contact center. Callzilla is a leading Hispanic-focused contact center provider that enables U.S. companies to more effectively market, seamlessly acquire and care for Spanish-speaking customers.

For more information on Callzilla’s Hispanic marketing services, visit their website at

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Neal Topf
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