As one of the most beloved franchises in baseball, located in one of the country's largest markets, having a competitive Dodgers team is good not just for Dodger fans, or ticket sales, but for baseball as a whole.
South Windsor, CT (PRWEB) March 06, 2013
The average price of a Los Angeles Dodgers ticket surged more than 25% to $55 on the secondary ticket market in 2013 compared to the same period last year. The increase in demand likely signals fans are ready to support the team after several seasons of ownership and leadership questions. The average price of Dodgers tickets in 2013 is based on sales at Ticket Liquidator, the Web's second-largest secondary ticket site, in January and February of the respective year.
"After several seasons of the Dodgers’ ownership issues affecting management’s ability to field a competitive team, it’s great to see fans are buying into the new direction the Dodgers are headed," says Andrés Hidalgo, Media Relation, Ticket Liquidator. "As one of the most beloved franchises in baseball, located in one of the country's largest markets, having a competitive Dodgers team is good not just for Dodger fans, or ticket sales, but for baseball as a whole."
At $55, Dodgers have the six-highest average ticket price in the National League, but considering Dodger Stadium has the largest capacity in the majors at 56,000, that's an impressive feat. The average price for baseball tickets in the National League is $52 and $54 in the Major Leagues overall. The World Series Champion and Dodgers’ NL West rival San Francisco Giants have the highest average ticket price in the National League at $65 on Ticket Liquidator, up 15% from the $57 the Giants had at this point last year.
Dodgers General Manager Ned Colletti has been given a large purse to work with, and in 2013 the Dodgers are expected to surpass the Yankees for the highest payroll in the Major Leagues. The Dodgers brought in pitcher Zack Greinke with a six-year, $147 million deal to pair with 2011 Cy Young winner Clayton Kershaw to form what could be the best one-two punch in baseball. Taken together with the additions of Adrian Gonzalez, Josh Beckett and Carl Crawford before the trading deadline last season, the Dodgers Payroll is projected at $213 million on Opening Day, more than double the $95 million seen in 2012.
The average ticket price has room to climb before it matches the average price of $63 seen in 2010, a year after the Dodgers enjoyed back-to-back National League West titles and National League Championship Series appearances. In 2011 the average price was $50, and in the 2012 season the average price dropped to $44.
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