Get A Head Start On Spring Marketing With Ideas For Packaging: Lightning Labels Issues Industry Tips

Share Article

Lightning Labels printing experts release ideas for packaging so that companies can take advantage of seasonal marketing.

ideas for packaging

Revamp ideas for packaging for the arrival of spring.

"When companies take advantage of seasonal marketing, they're exposing themselves to major sales potential," said AnneMarie Campbell, Business Development Manager at Lightning Labels.

Lightning Labels, a custom label and sticker printing leader, is excited that spring is almost here, bringing with it a slew of marketing ideas for packaging.

While recent weather reports of storms around the country may make people feel like winter is here to stay, spring weather is just around the corner. As the seasons change, so do branding opportunities. Soon, consumers will be ditching winter-themed products in favor of new items that embrace spring fever.

"When companies take advantage of seasonal marketing, they're exposing themselves to major sales potential," said AnneMarie Campbell, Business Development Manager at Lightning Labels. "Spring can be a really fun time of year for brands. So many elements of the season symbolize life, which brands should be aware of as they promote their products in stores and online. A custom packaging makeover is a great way to revive items in the consumers' minds. Lightning Labels custom stickers and labels can create affordable, high-quality packaging that will stand out this spring."

Springtime Custom Packaging Ideas To Keep Product Sales Booming:

There are many ways manufacturers can incorporate the new season into their products' custom packaging ideas. When brainstorming fresh ideas, consider these angles:

1. A Time for New Beginnings
Consumers often associate spring with the beginning of something new, so many people are interested in starting new projects, such as losing weight, taking on a new hobby or trying new foods. How does a product help shoppers try something new? Remember to include bold colors and lively text to draw attention to product labels and stickers.

2. Spring Cleaning
Many households and businesses take advantage of the warmer weather to clean up clutter in their homes and offices, which makes spring a niche season for cleaning products. Consider incorporating an image onto your packaging that symbolizes notions of freshness and hygiene. Lightning Labels digital printing allows manufacturers to place aesthetically pleasing, unique photos and illustrations on stickers and labels.

3. Spring Holidays
While the gift-giving season may be behind us, several major holidays are coming up soon, including Easter, Passover and Arbor Day. Redesigning packing to reflect these holidays shows consumers that a product embraces the special day and is a quintessential part of the celebration.

Implement Product Packaging Ideas Affordably:
For businesses to implement product packaging ideas in an affordable way, Lightning Labels is offering 10% off on online orders of $500 or more through April 8, 2013, plus a chance to win a 70" flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion. Visit for details. No purchase necessary.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

AnneMarie Campbell
Visit website