Matt Dunleavy acquires social media site founded by former Roc-A-Fella Records CEO Damon Dash

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Philadelphia-based web developer acquires; a popular social media site founded by former Roc-A-Fella Records CEO Damon Dash.

During the summer of 2007 former Roc-A-Fella Records CEO Damon Dash launched, an urban-centric social media network which was well ahead of its time and claimed to be one of the most visited social communities on the web. Its long list of proprietary features included a 3D "Sims"-like environment, its own currency system, eCommerce capabilities, and an innovative advertising platform which attracted the attention of major US brands and celebrities.

Much like its biggest competitor at the time (MySpace), momentum grew quickly during the early stages of the launch until the lack of expansion caused the site to lose popularity among its users and become stagnant. Early Monday morning, in a transaction consuming no more than an hour, 24 year old web developer Matt Dunleavy acquired the popular social media site for an undisclosed sum, promising that the network will re-launch quickly in an effort to merge his portfolio of urban sites into one mega platform.

"When you launch a social network you're faced with various issues early on. Social media consumers are extremely demanding and require a combination of constant fresh content and a massive user base they can frequently interact with. If you don't have both of those elements from the very beginning you're in trouble; no one wants to participate in a social media site that their friends aren't using, or at least a large group of people that share a common interest. My approach to the new project differs in that my partner and I already own a network of web sites which have the active users and content necessary to make something like this work." states Dunleavy.

There are no plans to incorporate any of the proprietary features from the old BlockSavvy network and former users of the site will have to sign up again if they'd like to join.

When asked whether the purchase was related to the collapse of Mr. Dash's personal finances Dunleavy abruptly responded "First of all I've seen quite a few people taking public shots at Dame and I'm not going to be among them. During the economic collapse of the last decade business owners in various industries took the sharp end of the blade. At the end of the day there are still people around that know what he accomplished in cut throat industries like entertainment and fashion. Half the younger people running around starting these alleged "record labels" and "clothing lines" are following the same template he pioneered with Roc-a-fella over 15 years ago. "

The New BlockSavvy is expected to launch in the coming months and anyone interested in receiving news and updates regarding the launch can join their mailing list at

About Damon Dash
Damon Dash is an entrepreneur best known for co-founding Roc-a-fella Records, which launched the careers of hip-hop stars Jay-Z, Kanye West, Beanie Sigel and The Diplomats just to name a few. As a result of his successful music ventures, Dash also co-founded Rocawear Clothing, Rocafella Films and various other ventures aimed at urban culture.

About Matt Dunleavy
Matt Dunleavy (24) is the CEO of Philadelphia-based Entourage Group, an internet marketing firm which has architected successful marketing campaigns in various industries over the past seven years including entertainment, technology, and insurance. Dunleavy is also a real estate speculator with holdings throughout the state of Pennsylvania.

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