WeVideo Introduces Interactive Social Video Creation Environment for Music, Movie and Media Promotions at SXSW

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From Fan-Made Music Videos to Movie Trailers, The Future of Promotion is Interactive

WeVideo Cloud-Based Editor

Fans have always made their own versions of music and movie clips but now, with WeVideo, they have a fun, rights-cleared sandbox with pre-loaded music, movie clips, photos, titles and more.

WeVideo, Inc., the world leading online video creation company, introduces its interactive social video creation environment for record labels, movie makers and media promoters from across the globe at this year’s South by Southwest in Austin Texas. The new WeVideo creation environment gives fans a brand-controlled, in-site/in-social environment where they can play with preloaded media as well as their own content, to create new fan-made videos to share with the world.

  • Revolutionizing Music, Movie and Media Promotion

“We’re at South by Southwest to introduce WeVideo to some of the biggest artists and movie promoters in the world,” says Jostein Svendsen, WeVideo CEO and Co-Founder. “Social video and interactive marketing represent a holy grail when it comes to marketing music and movies, and with the digital revolution in full swing, we think the market is ripe for tools like ours.”

To provide fans with online video editing options, brand website owners embed a customized version of the WeVideo editor on their site, tailored by WeVideo to their needs. Fans then use pre-loaded content, or if the brand owner wants, they can use their own photos, videos and audio, to create a unique video they can share through designated social channels and on the brand’s website or social channels.

WeVideo has designed its platform to support customer-branded experiences for large organizations with many brands, who wish to harness the WeVideo platform for multiple, ongoing promotions across their brand portfolio. WeVideo works well for a variety of companies and organizations such as:

  • Film distribution companies planning promotions for multiple film releases throughout the year
  • Fast-moving consumer goods (FMCG) companies running mobile/web promotions across brands representing hard, soft goods, consumables and more
  • Apparel companies considering mobile promotions across girl- or boy-focused product lines, tween or teen-focused brand categories

The WeVideo social video creation environment was utilized earlier this year by the band Coheed and Cambria with the launch of their new album, The Afterman: Ascension, in a “make your own music video” competition in which fans made their own creative versions of the song Dark Side of Me, weeks before the official release. The platform was also used last year in the launch of the biggest movie of 2012, and WeVideo has just received confirmation for use of the platform in a major upcoming expected 2013 blockbuster, soon to be announced.

“Social video engagement is all about putting fans in touch with their favorite music, movies and brands, from the comfort of the brand’s website, Facebook or Youtube page,” says Mark Floisand, Vice President of Marketing and Sales for WeVideo. “Fans have always made their own versions of music and movie clips but now, with WeVideo, they have a fun, rights-cleared sandbox with pre-loaded music, movie clips, photos, titles and more. The content they can make with WeVideo is not only legal, it’s interactive, engaging and highly social, which works well for the fans, the artists and the industry.”

  • Editing for Everyone - Filmmaking for the Mass Market

Along with the embedded editor for brands, WeVideo is also showing the audience at SXSW its new online “video creation environment” - a cloud-based video editor and management tool for individuals, that lets people edit together video clips or even make full-length movies with their video, pictures and audio from their mobile devices, cameras and even Facebook, Dropbox, Google Drive, and more.

The WeVideo Creation Environment is:

  • Cloud-based & Social: It works from any online computer and lets you share media and projects with friends.
  • Flexible: Users can switch between three editing modes, each with progressively more sophisticated editing options.
  • Free-to-Affordable: WeVideo Lite is available for free to individual users. Customers only pay for additional cloud storage or exporting videos in HD. Monthly and Annual subscription plans are available with more capacity.
  • Simple to Use, Yet Sophisticated: WeVideo also offers dozens of great looking themes that automatically apply filters, music, effects and transitions to a video, giving it a professional look with the click of a button.

“Video creation is experiencing explosive growth,” says Svendsen. “With almost everyone carrying an HD camera in their pocket, we estimates that, in the U.S. alone, there are more than 100 million people capturing video but not editing, because video editing is viewed as time consuming and complicated. WeVideo wants to change this with a range of easy-to-use, powerful video creation tools that run in any web browser, from any online computer and now on mobile devices.”

WeVideo In The Following Panels:
WeVideo will play key roles in two anticipated SXSW panels, where Svendsen and Floisand will offer industry insight around their platform and the social video market.

  • Social Video Race (Panel)

Sunday, March 10, 11:00AM -12:00PM
Moderated by Alexia Tsotsis from TechCrunch, this panel features the CEOs of prominent social video companies as they discuss the future of social video adoption, media literacy and what it takes to compete in a market fraught with competition. Panelists include WeVideo CEO and Co-Founder Jostein Svendsen, Magisto CEO Oren Boiman and Greg Kostello, Founder & CEO of Givit. To learn more about this panel, visit: http://schedule.sxsw.com/2013/events/event_FP990417

  • Changing Lives Through Storytelling (Panel)

Monday, March 11, 11:00AM -12:00PM
Representatives from the Qatar Foundation and the Global Women’s Empowerment Network will share how they have used these new video tools to bring together a global community and affect change. Attendees will learn about specific tools and techniques for doing this on a small budget, with limited infrastructure. Panelists include Christopher Dubia, Sr Education Technology Advisor for the Qatar Foundation International, Mark Floisand, Vice President of Sales and Marketing for WeVideo and Tess Cacciatore, Chief Operations Officer for the Global Women's Empowerment Network (GWEN). To learn more about this panel, visit: http://schedule.sxsw.com/2013/events/event_FP7371

WeVideo at the Come and Capture Film Factory
From Saturday, March 9 to Tuesday, March 12, WeVideo will be part of the Come and Capture Film Factory at the InterContinental Stephen F. Austin Hotel. In this factory, participants will explore and interact with the newest tools for capturing and creating content. For full detials, visit the SXSW website: http://sxsw.com/film/come-and-capture

WeVideo On The Trade Show Floor
For demos and inquiries, SXSW attendees are encouraged to visit WeVideo on the SXSW trade show floor at booth 123 where they can learn how social video is becoming a dominant player in the rapidly evolving media ecosystem. Demos can also be scheduled on the WeVideo website: http://pages.wevideo.com/sxsw2013

About WeVideo
WeVideo (http://www.wevideo.com) is a unique cloud-based collaborative video editing service that helps people from all over the world simply create and share great looking videos. The WeVideo editor is easy enough for first-time editors, and sophisticated enough to help anyone create a professional-looking video. WeVideo works through any browser and as an integrated video editor within YouTube and Google Drive. The company's headquarters are in Palo Alto, California and its services are based on technologies that originated in Scandinavia.

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Jennifer L. Jacobson

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