Accelerance CEO Steve Mezak to Speak at 2013 IT Spring Conference in Minsk, Belarus

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March 17 Presentation Will Help Software Development Firms Sell More Effectively to the North American Market

When the world’s IT leaders gather in Minsk, Belarus from March 16-17, 2013, Accelerance CEO Steve Mezak will be one of the headline speakers. Drawing from best practices he has developed over the past decade, Mezak will provide innovative strategies to help software development firms sell their services more effectively to North American clients.

In “Secrets of Selling Your Global Software Development Services,” Mezak will shatter preconceived notions about sales by introducing attendees to the benefits and best practices of content marketing – a strategy Accelerance has used to grow its customer base and build a robust network of software development partners.

“If your marketing messages focus solely on your services and your people, your audience will tune out and turn away,” explains Mezak, one of just four US-based experts scheduled to speak at IT Spring 2013. “Rather than simply cold calling and email blasting within their networks or to rented lists, the world’s software development firms should be identifying their audience’s unique pain points and then designing and delivering software development services that address those specific needs. From there, good marketing is just a matter of creating relevant content that tells the story of how these services alleviate IT-related business pains.”

As founder and CEO of Accelerance – the global software outsourcing authority – Mezak knows firsthand that companies are looking for development talent all over the globe. He has built Accelerance’s reputation and reach by implementing reliable, repeatable ways of reaching new prospects. Mezak now seeks to share these strategies with the IT industry – especially with smaller, entrepreneurial firms in Eastern Europe that aim to make more sales in North America.

“For offshore development firms that do top-notch work and are ready to embrace content marketing, Accelerance provides the opportunity for membership in our exclusive partner network,” says Mezak. “And for North American companies that want to outsource software development projects, we can match them with the highest-quality firms in Eastern Europe or elsewhere.”

The IT Spring Conference is designed to gather leading minds from the world’s IT community under one roof. Presented by Oxagile, the conference will provide high-quality, practical information that helps companies find new ways of addressing their most urgent technology challenges. The first annual IT Spring Conference was held in March 2012 and attracted more than 300 participants.

About Accelerance
Accelerance is an offshore software outsourcing services company that helps companies quickly build great software applications and IT products in the most risk-proof and cost-effective way possible. Since 2001, hundreds of companies in dozens of industries have leveraged Accelerance’s Global Software Outsourcing Network to locate the right onshore, nearshore, or offshore global software development company for their particular technology needs. Learn more at

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If you would like more information about this topic, please email info(at)accelerance(dot)com.

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Andy Hilliard
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