Three Top LA Female Entrepreneurs Launch New Evolution in Fashion with Personalized Scents at a Custom Fragrance Blending Bar in Pasadena

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Perfumer sensation whose fans include Madonna, Jennifer Garner and Sarah Michelle Gellar is co-founder for Original Scent, a custom fragrance blending bar set to launch March 14th at Nikki West Boutique in Pasadena, CA. Kelly Bensimon of BRAVO TV - “Real Housewives of New York” will host the event.

Our sense of smell is so fundamental to our lives. It triggers childhood memories, reminds us of relationships, our desires, our nearly forgotten dreams, and can help us create and capture those perfect moments in time,” - Sarah Horowitz

One of the country's top perfumers is joining forces with two top female entrepreneurs to open a one-of-a-kind custom fragance bar to help people create their own unique scent. Original Scent is the avant-garde idea from three preeminent ladies of style – Nicole Winnaman, Entertainment Branding Agent; Marley Majcher, Celebrity Event Planner; and famed perfumer Sarah Horowitz.

“We wanted to give everyone the opportunity to fill the void in the relationship between mass market fragrances and a customized, personalized scent all your own - your most important personal accessory! Wearing a mass-market perfume is the new fashion faux pas and creating your own original scent is right on the pulse of what is missing in today's lackluster perfume world. It’s a way to brand yourself and be immortalized,” said Winnaman, co-founder of Original Scent. Winnaman is also one of the most premiere entertainment power brokers in the world whose clients include Ellen DeGeneres, Justin Timberlake and Fergie. She has been named one of the most powerful women in entertainment by Forbes, The Hollywood Reporter, and Variety Magazine.

The process to wearing a custom fabulous fragrance begins with a ‘Scent Profile,’ which matches a person to one of five different and distinct personality groupings. Using over 150 of the finest fragrance and essential oils from across the world, Original Scent’s perfumers then use the personality profile to create an original formula containing a variety of defining scents, or “notes.” Whether for use in the boardroom, the bedroom, on stationary, on the body, or as a way to immortalize a wedding or big event, the Original Scent will always be unique. Never repeated.

“You can be fabulous and feel fabulous with a scent that captures all the complexity of who you are. Discovering the richness and flirtation behind your personal perfume is a sensational experience. To me, it sounds like a party I wouldn’t miss,” said Majcher, co-founder of Original Scent and CEO of The Party Goddess!, a nationally-acclaimed full-service event planning and catering company with a client list that goes from glitter to grand with celebrities such as Pierce Brosnan, Sofia Vergara, Gwyneth Paltrow and Chris Martin, Vanessa Lachey and Britney Spears. Her corporate clients include the Hollywood Bowl, Critics’ Choice Awards, and notable events for luxury manufacturers Porsche and Rolls Royce’s Bentley brand.

For those audacious divas wanting to enchant their environment to smell uniquely personal, Original Scent can formulate their scent into a variety of products, from perfumes to body care products, from diffusers to stationery to candles and much, much more. The world never smelled so fabulous!

“Our sense of smell is so fundamental to our lives. It triggers childhood memories, reminds us of relationships, our desires, our nearly forgotten dreams, and can help us create and capture those perfect moments in time,” said Sarah Horowitz, co-founder of Original Scent and a premiere leader in the niche perfume industry. Her celebrity fans include Madonna, Jennifer Garner, Jessica Biel and Sarah Michelle Gellar. She is the perfumer behind several private label perfume lines including fragrances developed for Urban Decay, BCBG, WARM NY for Winnie Beattie and .if for Apothia at Fred Segal. “This is my passion, to help you find a scent that will be forever uniquely you.”

These female powerhouses of style will be holding their Grand Opening/Launch of Original Scent at the Nikki West Boutique in Pasadena, California from 6 to 9 pm on Thursday, March 14. Joining them will be Winemaker Sonja Magdevski, who owns Casa Dumetz Winery in Malibu with her partner Emilio Estevez. She will be pouring her exquisite wines while they create custom fragrances. Ron Robinson will also be on hand to introduce his amazing home and fragrance collection that Original Scent will be carrying.

Forget mass-produced perfume. Find out why the newest fashion fever is wearing an original scent.

About Original Scent:
Founded by three of the top female entrepreneurs in LA, Original Scent is a custom perfume bar that uses personality profiles to create original, one-of-a-kind scents tailored to each client. Nicole Winnaman, one of the top entertainment branding agents in the world, Marley Majcher, the CEO of The Party Goddess!, known for its fabulous events for A-List Hollywood, and Sarah Horowitz, a lauded perfumer behind many famed perfume lines, launched Original Scent as a way to give women their individuality in perfumes and fill a void left by the mass-market perfume industry. Original Scent is headquartered in Pasadena, California.

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Diane White

Nicole Winnaman
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