Avectra Executive to Participate in Panel Discussion on Community Connecting Strategy at the ASAE Great Ideas Conference

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Patrick Dorsey to Discuss Online Community Benefits at ASAE Event.

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WHAT:    Patrick Dorsey, vice president of Marketing for Avectra, a leading web-based Social CRM developer of web-based member and donor-based software for associations and not-for-profits,, will participate in a panel discussion on best ways to build strong private communities through proper planning and strategy at The Great Ideas Conference!, sponsored by ASAE, the Center for Association Leadership.

The session, titled, “Connecting Strategy and Community” will feature four association professionals highlighting how two private communities were launched and how they thrived through well-defined strategies. The discussion is designed to provide attendees with practical tips they can apply within their own private communities.

The Great Ideas Conference! is geared towards helping association executives learn about and discuss the latest trends and ideas influencing the industry and promoting peer-to-peer interaction. ASAE represents more than 21,000 association executives and industry partners from10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States, and in nearly 50 countries around the world. For more information about ASAE, visit asaecenter.org.

WHO:     Patrick Dorsey, vice president of Marketing. Dorsey is a published author and speaker specializing in on-demand constituent relationship management to support an organization’s membership, donor management and/or fundraising initiatives. Joining Dorsey on the panel will be Walt Tracy, vice president of Information Technology at Association of Christian Schools International and Rich Waters, vice president, marketing at American College of Chest Physicians and Lori Gracey, executive director, TCEA in Austin, Texas.

WHEN:    The Great Ideas Conference taking place March 10-12, 2013. Dorsey’s panel discussion will take place on March 11 at 9 a.m.

WHERE:    The conference is being held at The Broadmoor, located at 1 Lake Avenue in Colorado Springs, CO. More information on the event can be found here.

About Avectra
For two decades, Avectra has translated its customers’ needs into market leading software and services. Using Avectra’s membership management, donor management and crowd-contributing solutions, associations and not-for-profits can connect with constituents, partners and prospects in entirely new ways, create more meaningful engagements and drive bottom-line results.

Headquartered in McLean, Virginia, Avectra also has regional offices in Chicago and Orlando. For more information on Avectra’s membership management, fundraising or donor management solutions, visit avectra.com or call 855-AVECTRA (855-283-2872).

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
(617) 502-4358
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