REMI’s Local Spotlight Profiles Minnesota Builder

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The Real Estate Marketing Insider released its weekly Local Spotlight feature, detailing a successful home builder in Minnesota. Following a recent news story in the Star News that featured an Elk River home model, REMI suggests some strategies for builders to stay strong in today’s economy.

The Real Estate Marketing Insider published its weekly Local Spotlight feature, which profiles an outstanding housing professional in a smaller U.S. housing market. This week, REMI took a look at Roger Anderson, a home builder in Minnesota who has had excellent success staying busy right through the recession.

Home builders were among the trades hit hard by the 2008 market crash, with builders across the country losing business as new home purchases slowed. However, according to a recent news story in the Star News, Roger Anderson of RCA Builders in Elk River, Minn., has had a different experience. He was able to stay in business throughout the recession, and even grow his business recently as consumers and developers returned to building and purchasing new homes. Anderson had much to say about how and why the market has healed, but he noted one thing in particular that helped him stay afloat: he avoided the temptation to buy too much land and be required to sell it all. Anderson advises other home builders that the best strategy for success is to make good decisions about “what to buy and what not to buy.”

The Insider echoes Anderson’s sentiments, and notes that it is good advice for realtors and investors alike. While diversity is good, and having both a San Diego beach rental and a Houston suburban home in a realty portfolio can increase sales options, it’s easy to overdo it. REMI advises agents and home builders to carry a portfolio of land or homes only as large as will allow the owner to offer the very best real estate marketing. Realty professionals that are honest about their resources and expectations will have tighter portfolios with higher turnover, and consequently, a much better chance of continued business success.

The Real Estate Marketing Insider profiled a Minnesota home builder in the latest edition of its Local Spotlight feature. The builder, Roger Anderson of RCA Builders, found success through the recession by moderating the amount of land he carried. REMI advised other builders and agents to follow suit by keeping moderately-sized portfolios.

About the Real Estate Marketing Insider:
The Real Estate Marketing Insider is an online publication profiling the real estate business. With breaking news and expert analysis, REMI is an indispensable resource for real estate professionals.

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